McCann London

Today marks McCann Worldgroup’s 7th annual Day for Meaning, our global tradition of coming together to deepen our understanding of cultural nuances across communities worldwide. DFM serves as our unique catalyst for unleashing radical creativity through the practice of Conscious Inclusion, which fuels bold ideas and breakthrough work that inspires our people, moves markets and creates lasting value for our clients.      We are excited for this annual recentering of our culture, reminding ourselves of our collective power to positively impact the world around us through the work we do, together, everyday.

Is that Craig David? 👀 When it came to bringing a unique flava to the latest iteration of Just Eat Takeaway.com's iconic ‘Did Somebody Say’ brand platform, we knew there was only one R&B and garage legend for the job! Craig David's garage-inspired rendition of the iconic Just Eat mnemonic brings the focus solely to the UK and Ireland to spotlight our diverse communities and reflect the need for on-demand convenience. As our CEO Mel Arrow said: we're a "very competitive market when it comes to delivery apps, and I think this does a fantastic job of cutting through in a distinctly Just Eat way." Read more in Campaign UK: https://lnkd.in/eBng5Nc2 #TruthWellTold String and Tins 1920 Academy Films

"From Bolt-On to Built-In: How McCann Is Embedding Social into the Agency’s Heart." What happens when you stop treating social like an afterthought, and start building brand and social thinking together, from day one? That’s exactly what Crystal Malachias and Mel Arrow explore in this fab interview with Alex Reeves, UK Editor of LBBonline - Little Black Book. ✨ “A lot of social used to be about quick trends and chasing virality, but now brands are thinking about how to build authentic relationships with people over time. Social isn’t just about moments anymore, it’s about meaningful conversations that shape culture and brand perception every day.” That means creating content that’s not only authentic but platform perfect, because each channel needs its own strategy, style, and creative approach to connect with audiences and build brands on social. ✨ “Advertising is a reductive thing. You have to simplify and say one thing, and say it quickly. Social isn’t about that. We're now entering an era of more complex storytelling, more complex ideas, more layered things.” At McCann social and influencer are not afterthoughts, they're central to us building enduring brands that truly resonate. Read the full piece here: https://lnkd.in/e6B7ZTA6 Thank you, Alex. #McCanners #TruthWellTold 🖤 McCann Worldgroup

This year's Campaign Big Awards judges have been announced. And you'll find not one, but two McCann London creative superstars on there 🔥 Our CCO, Emiliano González De Pietri, and ECD, Regan Warner, are gearing up for the big day, eyes peeled, ready to award the industry's biggest and best creative masterpieces. The deadline has been extended to July 31st. The winners will be revealed at the awards ceremony at The Londoner Hotel on Thursday, 13 November. For more information and the full list of judges, visit the Campaign Big Awards site: https://lnkd.in/e5Y2EB6X #McCanners #TruthWellTold 🖤 McCann Worldgroup Campaign UK

"What makes this moment truly radical is Arrow herself: fiercely competitive, quietly formidable, and unshakeably committed to doing things her way...Arrow may be reshaping McCann London, but she’s doing so with deep respect for the agency’s heritage (Truth Well Told). She’s clear that her job isn’t to reinvent for reinvention’s sake." Sonoo Singh, Creative Salon Worldwide In this fantastic profile piece, our CEO Mel Arrow shares what she loves about McCann London, and where she’s taking us next. In her conversation with Sonoo, Mel opens up about her vision for our agency. She dives into her desire to re-energise a creatively ambitious, culturally progressive agency, built on momentum, modernity, and human connection underpinned by a new leadership team. She believes in the power of partnership, in creating the right conditions for the best work of our lives — and in doing it all with joy. "Proof will come in the work. In client trust. In creative impact. In a culture that attracts ambitious talent. In “banging briefs"... and employee satisfaction. People knowing what McCann is about, why they want to be here, and enjoying it.” It's time to "move it on, not move it off". 👇 Have a read via the link below 👇 https://lnkd.in/euN-nquV Thank you, Sonoo, for letting us use your platform to share where we’re heading next. #McCanners #TruthWellTold 🖤 McCann Worldgroup

Kicking off the week with a point of view on Chief Change Officers ✨ Mel Arrow's most recent article, and first as CEO of McCann London, is now live titled "Why CEO's should see themselves as Chief Change Officers." "The CEO is not the most senior manager in an agency. The CEO is now chief change officer...I think it’s quite freeing to think about the role of the CEO this way. Because if it’s our job to embrace change wholeheartedly, then we’re forced to accept it, rather than keep it at arms length. We have to confront it, work it out, create strategies for riding it, and maybe even develop a genuine love for it. Surely, that has to be the fully self-actualised end goal?" Read Mel's full piece in Campaign UK here: https://lnkd.in/eTdjKhgN What do you think of reframing CEOs in this way? Comment below ⬇️ Thank you Campaign UK 🙏 #McCanners #TruthWellTold 🖤 McCann Worldgroup

Today marks the start of a new era here at McCann in London.   Firstly, please join us in congratulating Mel Arrow, who steps into the role of CEO 🎉 Since joining as CSO two years ago, Mel has been the strategic soul of the agency driving big ideas, brave thinking and an inclusive culture that pushes us all forward.   But that’s not all. We’re bringing together the power of McCann London, McCann Demand, McCann Enterprise alongside McCann Content Studios under one roof. One unified agency. One modern creative powerhouse.   Our agency now delivers a broader suite of capabilities across brand, advertising, social, influencer and B2B, supercharged by category specialists and best-in-class talent.   Our London leadership team reflects this momentum: ✨ Mel Arrow – CEO ✨ Emiliano González De Pietri – CCO  ✨ Aaron Harridge – Head of Strategy ✨ Crystal Malachias – Global Co-MD, McCann Content Studios ✨ Stephen Meade – EVP, B2B Practice ✨ Chris Falconer - Chief Client Officer, McCann UK   You can read more about this announcement in Campaign UK here: https://lnkd.in/edmXAsG3 We can’t wait to bring you on this journey with us and show you what’s next.   #McCanners #TruthWellTold 🖤 McCann Worldgroup

The very last Creator session at the Cannes Lions International Festival of Creativity 🦁🎤 Rotonde stage in the Palais. Full house. No easy feat after lunchtime on a Friday. But Crystal Malachias, our client Carly Burford from Peroni Nastro Azzurro and Creator and Comedian Adam W. gave the audience every reason to stay seated — and stay engaged. Together, they tackled a question many brands are quietly worrying about: Are we losing control of our brand on social? The answer is yes, many brands are. In a fast-moving conversation that cut through the noise, they shared what happens when brands chase clout instead of clarity. Why trying to be your audience’s ‘bestie’ usually backfires. And how creators, when approached with strategy and respect, can elevate a brand — not unravel it. Our queen of all things influencer, Crystal Malachias, pointed out that "Creators are brands too, so when you are working with them, you have to think about it as a collaboration between a brand and a brand. This changes the way you integrate the two in an authentic and entertaining way." We were proud to close the week with this conversation, bridging the gap between brand, creator and culture in the way only McCann Content Studios can. Big thanks to Cannes Lions, Peroni Nastro Azzurro (Asahi Group Holdings) and Creative Artists Agency for their trust and collaboration. If you'd like to find out more about McCann Content Studios' offering, drop us a DM and we'll get back to you ✨ #McCanners #TruthWellTold 🖤 McCann Worldgroup Ps: check out Adam's content here: https://lnkd.in/eV9ad9mb

🎥 🥣 New work for Shredded Wheat (Cereal Partners Worldwide (Nestlé & General Mills) out now 👏 Introducing "It Simply Does It", a film comparing the simplicity of the cereal with the complexity of engineering. Star of the show, Rudy, starts his day with Shredded Wheat before diving into his exciting but complicated engineering projects. The creative is running on TV and radio until the end of the year. Directed by Joseph Mann. Watch the film and read more in Campaign UK: https://lnkd.in/efDHUAza #McCanners #TruthWellTold 🖤 McCann Worldgroup

What a week at Cannes Lions International Festival of Creativity 🦁✨ We’ve returned home from the Croisette with four Cannes Lions awards in hand for our work with Xbox – a client partnership we’ve proudly nurtured for over a decade. Ten years of ideas, trust, creativity… and a whole lot of love for gaming. This year’s wins are a true celebration of collaboration. None of it would be possible without the brilliant marketers we get to work alongside every day, and our creative superstars at McCann London who are dedicated to making work that has a purpose and makes a difference. Thank you for being part of the play. 🏆 Gold – The Everyday Tactician | Creative Effectiveness 🥉 Bronze – The Cheeky Controller | Entertainment for Gaming 🥉 Bronze – The Cheeky Controller | PR 🥉 Bronze – The Everyday Tactician | Creative Effectiveness Cannes Lions 2025 – that’s a wrap ✌🏽 🖤 McCann Worldgroup, Football Manager, Bromley Football Club, Nathan Owolabi, TNT Sports U.S., Craft Worldwide, Josh Exell 💚 Xbox, Xbox Game Studios Publishing, Kirsten Ward, Mohan Gehlot, Michael Flatt, Chris R Lewis #McCanners #TruthWellTold