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Mark Zuckerberg's shirt says 'All Zuck or All Nothing' in Latin

Mark Zuckerberg speaking on stage.
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At the Meta Connect developers' event, CEO Mark Zuckerberg wore a black boxy custom T-shirt with the words "AUT ZUCK AUT NIHIL."

In Latin, this translates to "all Zuck or all nothing" — a play on the famous phrase "aut Caesar aut nihil."

This isn't the first time we've seen Zuck wear this kind of shirt.

At his 40th birthday party earlier this year, he wore a black shirt with the phrase, "Carthago delenda est," which means, "Carthage must be destroyed." (More on the meaning of that phrase from my colleague.)

Mark Zuckerberg at his 40th birthday party
Zuckerberg in a Latin-phrase T-shirt at his birthday party.  zuck/Instagram

Zuckerberg has been experimenting with more flashy fashion in the past year or so (and you sickos keep encouraging him). It's a notable departure from this former hoodie and plain-gray-tee uniform.

We know that Mark Zuckerberg is a fan of Roman history. He named his children after Roman emperors and has talked about how he's fascinated with Roman history.

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Katie Notopoulos
Katie Notopoulos
Katie Notopoulos is a senior correspondent at Business Insider who writes about technology, business, and culture. She covers topics such as internet culture, Big Tech, retail, AI, parenting in the digital age, and personal tech.Previously, Katie was a tech reporter at BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review. Based in New York, you can reach her by email knotopoulos@businessinsider.com or find her on Twitter. Bluesky, and Threads @katienotopoulos.Some of her stories include: