Paula de la Cruz-Fernández is a historian and writer interested in how firms and business practices evolve, from large corporations to small business, and in women-led businesses and women’s entrepreneurship. Her work draws on archival research, community engagement, oral-history
Viral Now, Essential To Miami’s Community For Nearly Forty Years
Miami comedian Marcello Hernández runs a lovely World Cup campaign with Mary’s Cafe & Coin Laundry, a long-standing family business nearing forty years
Why This Miami-Based Business Will Benefit From Spain’s World Cup Win
Here's how Spain's World Cup win will benefit a Miami-based small business.
What’s Behind A Jewel: The Hands That Set The Stone
Stone setting, an ancient and precise jewelry craft, demands human skill unmatched by machines. The Gerardi family in Italy champions its preservation since 1983
Women Leading In The Death Business
For generations, women worked in funeral homes but were rarely recognized as industry leaders. This may be changing with more women mentoring in the death care business.
Small Business Survival Through Economic Headwinds
The History Of Small Business Survival Is One Of Navigating Economic Headwinds
A Century Of Giving For Mother's Day
A brief history of what we have given mothers in the US since the founder of the day began calling it too commercialized
We Loved Getting Big. Now We’re Getting Small
AI agents are taking over CRM: handling onboarding, retention, and renewals with fewer people. Here’s what it means for SaaS.
How Women-Owned Businesses Became The Standard In Cleaning
The cleaning industry has seen a significant rise in independent, woman-owned businesses since the 2000s.
How Businesses Shift Supply Chains In Times Of Global Conflict
As conflict rages across the Middle East, history offers lessons for entrepreneurs and small business on how to shift supply chains during global uncertainty.
How An Entrepreneur Is Using Vinegar’s Forgotten Past To Build A Brand
Entrepreneur revives slow fermentation and barrel aging to challenge industrial vinegar, turning a mass commodity into a craft product rooted in history and process.