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Navigate is the industry leader in evaluating and measuring marketing investments…
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AJ Maestas shared thisUpcoming webinar for sponsorship marketers. Our team conducted a custom study examining fan friction points and how brand sponsors can earn greater relevance by reducing that friction.AJ Maestas shared thisJoin us for Navigate’s upcoming webinar: How Brands Can Remove Friction from Fandom Every fan journey has moments of friction, but those moments also create opportunities for sponsors to save the day. We'll explore insights from our latest research study, including: 1) Where fans experience the most friction throughout their journey 2) What today's fans expect from teams, brands, and venues 3) Best practices from brands removing friction and creating better fan experiences 📅 July 30, 2026 🕒 1:00pm — 1:45pm CT 💻 Live Virtual Webinar with Q&A Register here: https://lnkd.in/eVXZCnzu #SportsBusiness #SportsBiz #FanExperience #FanEngagement #ConsumerInsights
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AJ Maestas reposted thisAJ Maestas reposted this🎙️ As written, the Protect College Sports Act risks tethering the industry to the 2026 version of college athletics. Collective media rights pooling could significantly harm schools like Cal, Stanford, and SMU who have temporarily agreed to take lower media payments in their new conference. Basing future payments on 2021 - 2025 would lock them into these lower figures going forward. From last week's podcast: AJ Maestas and Charles Rolston recommend revisions that would help future-proof the proposed bill. ▶️: https://lnkd.in/exxCeeJa #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #CollegeSports #NIL
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AJ Maestas reposted thisAJ Maestas reposted thisThere's just one week to go until Navigate's webinar: How Brands Can Remove Friction from Fandom Join Ally Corbin as she shares insights from Navigate's latest research, exploring where fans experience friction throughout their journey and how organizations can turn those moments into stronger fan experiences. We'll discuss: 1) How fan expectations continue to evolve 2) Practical ways for brands to help improve engagement 3) Insights and results from the fan friction study we conducted with Connect Partnership Group 📅 July 30 🕐 1:00pm CT 💻 Live Virtual Webinar Register here: https://lnkd.in/eCWY9d7r #SportsBusiness #FanExperience #ConsumerInsights
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AJ Maestas reposted thisAJ Maestas reposted this🎙️: What needs to change in the current version of the Protect College Sports Act? Amid ongoing leaks and revisions, AJ Maestas and Charles Rolston examine how the proposed legislation could shape the long-term health of college athletics and impact athletes, schools, and conferences. Can pooling media rights really double revenue? Navigate’s analysis suggests otherwise. AJ breaks down where the projections fall short, and the real ways the industry can professionalize, create stability and preserve what makes college sports special. Listen now 🎧: https://lnkd.in/grd-8A6W If you’d like to be featured on the show or want to learn more about the insights discussed, email us at INFO@NVGT.COM. #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #collegeathletics #collegesports
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AJ Maestas reposted thisAJ Maestas reposted this"Most clients want to push create something completely cutting edge." 🎙️: Brian Mirakian - Senior Principal at Populous - on how they work with visionary team owners to push boundaries to bring something new to the marketplace with their venue designs. Revisit Brian's full episode ➡️ https://lnkd.in/efPfQK2R #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #Populous #VenueDesign
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AJ Maestas reposted thisAJ Maestas reposted this20 years of Navigate. One night in Chicago to celebrate. We’re hosting a happy hour on Tuesday, June 9 to bring together clients, industry friends, and Navigate team members as we mark our 20th anniversary. Want to join us? Email Jack at JACK@NVGT.COM.
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AJ Maestas reposted thisAJ Maestas reposted thisJune 9 | Chicago | Invite-Only Workshop for Brand Marketers Join us for our 3rd annual brands-only workshop to kick off the Sports Business Journal Brand Innovation Summit. We’re teaming up with Connect Partnership Group for a private, closed-door session built exclusively for brand marketers focused on what’s actually driving fan engagement, sponsorship impact, and business results right now. A space for honest conversation, new thinking, and real connection. Invite-only. Brand marketers interested in joining can reach out to Kayelei at kmwright@sportsbusinessjournal.com. #SBJ #BrandInnovationSummit #Navigate
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AJ Maestas shared thisGrateful to everyone who supported the Navigate Cup and for those who have been a part of Navigate's story for the past 20 years!AJ Maestas shared thisThank you so much to everyone who supported the Navigate Cup, benefitting Boys & Girls Clubs of the Valley. 🙌 ⛳ We couldn't imagine a better way to celebrate Navigate's 20th anniversary! We hope to see you all next year for another weekend of connecting, playing, and giving back!
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AJ Maestas reposted thisAJ Maestas reposted this🎙️: From our annual predictions episode, AJ Maestas and Charles Rolston explore whether or not the NFL will have a new media rights deal by this time next year. The league already demands $12B annually and they are looking for a 50%-100% increase in their next deal. Will new and existing partners be able to write a big enough check? Revisit the full episode ➡️ https://lnkd.in/gyD_8WCn #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #NFL #Media
AJ Maestas commented on a post
10mo
Highly recommend working with Darren
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AJ Maestas liked thisAJ Maestas liked thisJoin us for Navigate’s upcoming webinar: How Brands Can Remove Friction from Fandom Every fan journey has moments of friction, but those moments also create opportunities for sponsors to save the day. We'll explore insights from our latest research study, including: 1) Where fans experience the most friction throughout their journey 2) What today's fans expect from teams, brands, and venues 3) Best practices from brands removing friction and creating better fan experiences 📅 July 30, 2026 🕒 1:00pm — 1:45pm CT 💻 Live Virtual Webinar with Q&A Register here: https://lnkd.in/eVXZCnzu #SportsBusiness #SportsBiz #FanExperience #FanEngagement #ConsumerInsights
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AJ Maestas liked thisAJ Maestas liked this🎙️ As written, the Protect College Sports Act risks tethering the industry to the 2026 version of college athletics. Collective media rights pooling could significantly harm schools like Cal, Stanford, and SMU who have temporarily agreed to take lower media payments in their new conference. Basing future payments on 2021 - 2025 would lock them into these lower figures going forward. From last week's podcast: AJ Maestas and Charles Rolston recommend revisions that would help future-proof the proposed bill. ▶️: https://lnkd.in/exxCeeJa #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #CollegeSports #NIL
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AJ Maestas liked thisAJ Maestas liked thisThere's just one week to go until Navigate's webinar: How Brands Can Remove Friction from Fandom Join Ally Corbin as she shares insights from Navigate's latest research, exploring where fans experience friction throughout their journey and how organizations can turn those moments into stronger fan experiences. We'll discuss: 1) How fan expectations continue to evolve 2) Practical ways for brands to help improve engagement 3) Insights and results from the fan friction study we conducted with Connect Partnership Group 📅 July 30 🕐 1:00pm CT 💻 Live Virtual Webinar Register here: https://lnkd.in/eCWY9d7r #SportsBusiness #FanExperience #ConsumerInsights
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AJ Maestas liked thisAJ Maestas liked this🎙️: What needs to change in the current version of the Protect College Sports Act? Amid ongoing leaks and revisions, AJ Maestas and Charles Rolston examine how the proposed legislation could shape the long-term health of college athletics and impact athletes, schools, and conferences. Can pooling media rights really double revenue? Navigate’s analysis suggests otherwise. AJ breaks down where the projections fall short, and the real ways the industry can professionalize, create stability and preserve what makes college sports special. Listen now 🎧: https://lnkd.in/grd-8A6W If you’d like to be featured on the show or want to learn more about the insights discussed, email us at INFO@NVGT.COM. #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #collegeathletics #collegesports
Experience & Education
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Navigate
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Volunteer Experience
Honors & Awards
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Sun Devil 100 Honoree | Class of 2021, 2024
ASU Alumni Association
Languages
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Spanish
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Organizations
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Front Office Sports - Best Employers in Sports | 6x Honoree
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- Present -
Sports Business Journal Forty Under 40 Class of 2015
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- Present -
Forbes - 10 Best Organizations to Work For in Sports
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- Presenthttp://www.forbes.com/pictures/fiei45gkjd/navigate-research/
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Chicago's 101 Best & Brightest Companies to Work For
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- Present -
National Best & Brightest Companies to Work For
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- Present
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