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Heet Kotak shared thisGreat to see our team's work highlighted here. Building products at TikTok means collaborating with engineers and cross-functional partners who genuinely care about the details, from the architecture to the impact. Excited to keep learning and shipping!Heet Kotak shared thisEnabling research responsibly starts with a hard question: how do we increase transparency without compromising trust? For our engineers, the answer isn’t about sharing more data. It’s about designing systems that protect people by default. With our Research Tools, approved researchers can explore content trends and platform impact using aggregated insights, while raw data remains securely within our systems. This work goes beyond infrastructure. It’s about building privacy into the foundation and using secure, open-source tools to support meaningful, independent research at global scale. This is how we build technology users can trust, where transparency and privacy move forward together. Build responsibly. Scale thoughtfully. Join us. 👉https://brnw.ch/21wZTsW #LifeatTikTok
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Heet Kotak shared thisOnwards and upwards for Plum!Heet Kotak shared thisMeet Plum from #Surge04. Founders Abhishek Poddar and & Saurabh Arora are reinventing how group health insurance works in #India by making it affordable and accessible for businesses of all sizes. Starting from as little as $10 per year per person. They've just raised $4.1 million and are scaling rapidly. 🚀 Over 50 million Indians fall into poverty each year because of the inability to finance health issues. “One critical illness can make a family fall below the poverty line. Plum has reimagined the traditional space of health insurance to make it affordable, simple & comprehensive" says Abhishek Poddar. Indian companies and SMEs find the process of purchasing and setting up health insurance tedious, expensive and time consuming. Plum provides flexibility, customisation and a high-quality experience all in one simple platform. India has one of the lowest global penetration rates for health insurance. Plum has seen 200% quarter-on-quarter growth, securing US $1 million worth of insurance premiums within the first three quarters of launch. The platform is currently used by over 200 companies. Can’t wait to see Plum grow and help millions of employees around India. #GetReadyToSurge https://lnkd.in/gNcmR8A #healthcare #insurance #healthinsurance #startup
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Heet Kotak shared thisAfter an amazing internship as part of the Monetization Strategy Team at ByteDance, I am joining Plum as part of their Growth Team. India has a population of 1.3 Bn, of which the bottom 500 Mn have health coverage through various government schemes and Ayushman Bharat. Of the remaining 800 Mn, not more than 100 Mn are be able to afford health insurance on their own. That leaves approximately 700 Mn people uncovered — the missing middle. Plum wants to bring affordable employer-sponsored health insurance to India’s missing middle. I cannot be happier to be part of the solution! For all companies looking to provide health benefits to their employees, do check out https://lnkd.in/duarHTZ or you can directly reach me at heet@plumhq.com!
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Heet Kotak shared thisIf your startup focuses on skilling, upskilling, gig economy, and freelancing, then don’t miss out on this opportunity by Unitus Ventures for a chance to pitch up to USD $1Mn. Apply here: https://unitus.vc/jt2 before 26th Nov’19. #startups
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Heet Kotak shared thisIf your startup focuses on skilling, upskilling, gig economy, and freelancing, then don’t miss out on this opportunity by Unitus Ventures for a chance to pitch up to USD $1Mn. Apply here: https://unitus.vc/jt2 before 26th Nov’19. #startup
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Heet Kotak shared thisHealthcare startup founders are cause-driven. If your healthcare startup has a cause that can make healthcare accessible to India’s masses, we’re looking for you! http://unitus.vc/hhc. Apply before 23rd Aug’19 and stand a chance to pitch for up to USD $1 Million!
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Heet Kotak shared thisHealthcare #startup founders are cause-driven. If your #startup has a cause that can make #healthcare accessible and affordable to India’s masses, Unitus Ventures is looking for you! Apply before 23rd August ’19 https://lnkd.in/f6tt--5 for USD $1 Million investment. Unitus#Healthcare #medicaldevices #digitalhealth #AI
Heet Kotak commented on a post
6mo
Congratulations Kartik!
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Heet Kotak reacted on thisHeet Kotak reacted on thisI was a founding member at Plum Insurance, and it slow-tracked my career. Okay, but first some back story: I started my career as a finance associate at a Dubai-based MNC. It was a super structured role. In fact, they even had set processes for talking to clients, writing emails, +++ So if I just followed the process and achieved my set KPIs, I’d become a senior associate, then a manager, and life would be set. ✅ However, In 2021, I quit that job & joined Plum Insurance. Now the thing about startups, especially early-stage ones, is that there are no structures. Nobody tells you what your KPIs are. Teams are just thrown problem statements like “We have a lot of customers churning. How do we solve that?” And operating like that is tough - definitely tougher than following set structures. But that experience also taught me the most. I think early-stage teams are the best place to be at if you want to build a fast-growing career. & I am so glad I got the chance to experience it with Plum. 💛 Also remembering my Plum friends today - Abhishek, Rohit, Hiren, Prerit, Krutika, Ayushi & Anoushka. I was lucky to build alongside you all :)
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Heet Kotak liked thisHeet Kotak liked thisFIFA World Cup 2026 on TikTok is a wrap! 🏆⚽ Over the past few months, I got to work closely with our content and creators teams to bring the tournament to people worldwide. Our goal from day one was for TikTok to be the platform where people come to talk about the World Cup. This team achieved many times over, with over a trillion views! A few things I loved about this one: • Watching TikTok change the lives of teams and athletes overnight. The story of Vozinha and Cape Verde was my favorite of the tournament. • Our FIFA hub is beautifully designed, and the serious effort across Product, Eng, and Ops really paid off. • Seeing how much of this relied on trust. The best athlete partnerships were the ones we built strong personal relationships with. A huge thanks to everyone who made this happen! Eva Peng Xiangning FANG Rollo Goldstaub Julia White Brett L. Kayla Zou https://lnkd.in/gYmmjgZ2
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Heet Kotak reacted on thisHeet Kotak reacted on thisYour best customers didn't cancel - their box just stopped arriving after they moved, and nobody noticed.
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Heet Kotak liked thisHeet Kotak liked thisI applied to 271 jobs to end up exactly where I wanted to be. I'm starting a new chapter at Adobe as a Principal Product Marketing Manager on the Acrobat team! My focus is retention: helping the people who already rely on Acrobat get more value from their subscription over time. The timing couldn't be better – Acrobat is already so much more than "the PDF app." With Acrobat Studio, AI Assistant, and PDF Spaces, it's an AI-powered platform for how people work with, create, and share documents and ideas. Huge thanks to Liz Walsh and Aude Guerin for welcoming me onto the Acrobat PMM team. Getting to shape retention on a product at this scale, through a customer-value lens, is exactly the kind of work I love. Shoutout to my Express GTM crew, Shaun Pallardy, Jorge Pelaez, and Jane Xiang, for welcoming me with open arms. Shaun, thank you for advocating for me, and all three of you for teaching this PMM a whole lot about GTM strategy. I'm glad we'll still get to work closely together in my new role – Acrobat Express, let's go! The road here wasn't a straight line. If you're in the middle of your own search, hang in there. I'm excited to dive into the work... and just as excited to keep helping other people get where they want to go.
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Heet Kotak liked thisHeet Kotak liked thisSpecialized AI and the Fallacy of the Trivial Data FlywheelSpecialized AI and the Fallacy of the Trivial Data Flywheel
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Heet Kotak liked thisHeet Kotak liked thisEveryone is racing to deploy AI agents in logistics and e-commerce, but one of the least glamorous problems may end up being one of the most expensive: address accuracy. LLMs are great at language. Addresses are external facts. Treating them like language is where things start to break. Swiftcomplete from what3words / what3wordsYour AI Agent Just Confidently Shipped that £200 order to the Wrong AddressYour AI Agent Just Confidently Shipped that £200 order to the Wrong Address
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Heet Kotak liked thisHeet Kotak liked thisGlad to announce that our paper, “MM-BizRAG: Rethinking Multimodal Retrieval-Augmented Generation for General Purpose Enterprise Q&A,” has been published in the ACL 2026 Industry Track! Paper: https://lnkd.in/eHUSNHK7 This work explores how multimodal RAG systems can better handle complex enterprise documents such as reports, slide decks, PDFs, DOCX files, and HTML pages containing text, tables, images, and rich layouts. Instead of relying only on page-level images, MM-BizRAG uses a structure-aware approach that adapts ingestion based on document type, explicitly preserves layout and artifact alignment, and assembles richer multimodal context at inference time. The paper also introduces FastRAGEval, an efficient LLM-as-a-judge metric for evaluating generative recall. A huge thank you to my amazing co-authors and MLCOE, JPMorgan Chase for all the collaboration and effort that went into this work. I won’t be attending ACL 2026 in person, but my co-authors Hanoz Bhathena and Rohan Mittal will be presenting this work at the poster session. Looking forward to the discussions and feedback from the community! #ACL2026 #NLP #RAG #MultimodalAI #EnterpriseAI #LLM #MachineLearning #AppliedAI
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Heet Kotak reacted on thisHeet Kotak reacted on thisOne thing I've realized over the last few years is that building great technology is only part of the job. As AI reshapes every industry, technology leaders are increasingly expected to think about business strategy, governance, enterprise transformation, product innovation, and organizational change, not just engineering. With that in mind, I'm excited to begin the IIM Kozhikode Chief Technology and AI Officer Programme at Indian Institute of Management, Kozhikode, complemented by executive certificate courses from Kellogg Executive Education and delivered in collaboration with Emeritus. I'm looking forward to deepening my understanding of enterprise AI strategy, technology leadership, AI governance, digital transformation and executive communication, while learning alongside an accomplished cohort of technology leaders who are driving similar transformations in their organizations. A special thank you to Shailesh, Sandeep, Itti Singh and Jayesh for your guidance, encouragement, and mentorship. Your perspectives and support played a significant role in helping me make this decision, and I'm grateful to have such inspiring leaders to learn from. Also, a shoutout to Aditya from Emeritus for making the enrollment process smooth and for patiently answering all my questions along the way. Looking forward to the next 12 months of learning, challenging my perspectives, and bringing those learnings back to the teams and products I work with.
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Heet Kotak reacted on thisHeet Kotak reacted on thisA bit of a late news but YouTube Direct Messaging is out in US now (since 2 weeks ago). https://lnkd.in/gEEjnG8Q Excited to finally being able to share what I've been working on in the past year! Go try it out :)
Experience & Education
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Snorkel AI
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Volunteer Experience
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Mentor
Make A Difference
- 3 years 8 months
Children
Worked as a solution designer (teacher) in the first year and was elected to be a mentor to a group of twenty-two solution designers from the second year
Taught childern studying in the tenth grade - Mathematics, Physics and English -
Organizing Committee Member
Enactus
- 1 year
Poverty Alleviation
Worked on an initiative called Project Trofi which aimed at the empowerment of women by providing women from underprivileged homes the chance to learn the trade of sewing and then selling their goods, thus giving them handsome profits and a chance to be financially independent
Honors & Awards
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Above & Beyond Individual Award
PricewaterhouseCoopers India
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Scholarship and Deferred Admission to the Indian School of Business though the Young Leaders Program (YLP) 2016
Indian School of Business, Hyderabad
1 of 80 students to be selected into the prestigious Young Leaders Program (YLP) offered by the Indian School of Business, Hyderabad.
The rigorous selection process tested academic scores, extra-curricular activities, leadership roles, essay submission, case-solving abilities and a personal interview.
Languages
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English
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Hindi
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Spanish
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Marathi
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Gujarati
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Organizations
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Institution of Mechanical Engineers - IMechE
Student Member
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Debate Society VIT
Member of the Board ; previous role - Vice President Sceretary
- Present -
Enactus VIT
Member of the Organizing Committee
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