Luis Daniel Soto Maldonado
Redmond, Washington, United States
8K followers
500+ connections
8K followers
500+ connections
About
Business-focused, results-driven, and dedicated product strategist providing +15 years of…
Articles by Luis Daniel
Activity
8K followers
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Luis Daniel Soto Maldonado shared thisEnvisioning a business use case for Sora 2.
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Luis Daniel Soto Maldonado reposted thisLuis Daniel Soto Maldonado reposted thisHarvard found a WEIRD bias in generative AI. We love comparing AI to "human" performance. But Harvard researchers asked a critical question: "Which humans exactly?" Humans aren't all the same. We have different thinking styles, values, moral frameworks, and ways of solving problems. Harvard tested GPT against 94k+ people across 65 countries. They found our “global” AI thinks like a 25-year-old American software engineer. The problem has a name: WEIRD bias → Western → Educated → Industrialized → Rich → Democratic So every time you ask AI about “people,” you’re really getting: ▪️ Suburban mindsets in Ethiopia ▪️ US shopping habits in India ▪️ Western values in Jordan And this isn’t just an academic issue. It shapes: ☑ Customer insights ☑ Market research ☑ Global strategy Internet content disproportionately comes from developed countries. I understand the problem better than most. I lived in Asia and Africa, and I know those regions are very different than the US or Europe. Bias today compounds into bigger decision-making errors tomorrow. For AI to be effective, data diversity isn’t optional. It’s not about more data. It's about different data. What voices and perspectives are your AI tools missing?👇 🔗 Link to the article: https://lnkd.in/d37zSxzZ I’m building a space to go deeper: Build What Matters. Weekly drops on AI agents + emerging workflows. Subscribe Free Here 👉 https://lnkd.in/dY4Y7VtJ ♻️ Repost to help your network learn about AI bias ➕ Follow Luís Rodrigues for practical AI + Business insights
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Luis Daniel Soto Maldonado shared thisThe complexity and speed of modern cyberthreats demand solutions that go beyond traditional tools. That's why we're introducing new agentic security capabilities in Microsoft Sentinel to empower defenders to innovate boldly and safely in this new AI era. https://msft.it/6041svB3S 🛡️Microsoft Sentinel: The security platform for the agentic era | Microsoft Security BlogMicrosoft Sentinel: The security platform for the agentic era | Microsoft Security Blog
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Luis Daniel Soto Maldonado shared thisMicrosoft launches ‘vibe working’ in Excel and Word https://lnkd.in/gtxcDe5YMicrosoft launches ‘vibe working’ in Excel and WordMicrosoft launches ‘vibe working’ in Excel and Word
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Luis Daniel Soto Maldonado shared thisPhishing attacks are evolving—and so are our defenses. 🛡️ In this blog, we explore how Microsoft researchers used AI to detect a phishing campaign that was itself obfuscated by AI. https://msft.it/6042sSKyCAI vs. AI: Detecting an AI-obfuscated phishing campaign | Microsoft Security BlogAI vs. AI: Detecting an AI-obfuscated phishing campaign | Microsoft Security Blog
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Luis Daniel Soto Maldonado shared thisWe've found a new way to cool silicon chips more directly using microfluidics, which brings liquid coolant directly inside the silicon, where the heat is. It’s just one example of how we're investing and innovating in every layer of our cloud and AI infrastructure systems to meet future demand. https://msft.it/6049sqcgb #Sustainability #DatacentersAI chips are getting hotter. A microfluidics breakthrough goes straight to the silicon to cool up to three times better.AI chips are getting hotter. A microfluidics breakthrough goes straight to the silicon to cool up to three times better.
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Luis Daniel Soto Maldonado shared thisCheck out this NEW Copilot feature in Word for Windows and Word for the web that allows you to generate and listen to an audio overview of any document! ✨ https://msft.it/6048sUAAo #msftadvocate #microsoftword #microsoftcopilot
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Luis Daniel Soto Maldonado shared thisSMS is not safeScammers Are Now Driving Around With Fake Cell Towers That Blast 100,000 Texts Per HourScammers Are Now Driving Around With Fake Cell Towers That Blast 100,000 Texts Per Hour
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Luis Daniel Soto Maldonado shared thisThe UI paradigm is changingLuis Daniel Soto Maldonado shared thisRethinking design for AI: not as rigid paths, but as adaptive loops that learn, evolve, and keep humans at the center. Inspired by cybernetics, our design team is pioneering a loop-based design language—resilient, flexible, and deeply human. Check out our recent article: Designing Loops, Not Paths on https://lnkd.in/gvBdsbZq to learn more on how our design team is shaping the future of user experiences. Kudos to Max and Matt for pushing boundaries! Max Peterschmidt Matt Fick
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisNos alegra sumar a Gabriela Ugarte como socia de WCD México. Además de su trayectoria en empresas globales, Gabriela destaca por impulsar la innovación, el desarrollo de talento y la diversidad, contribuyendo a un ecosistema empresarial más inclusivo y colaborativo. ¡Bienvenida! #SociasWCDMéxico #WomenCorporateDirectors #WomenInBoards #LiderazgoFemenino #BoardExcellence #Networking
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisThis article reflects on my 25-year journey at Microsoft—beginning with my early fascination with Word for Windows in the late ’80s, to joining the company in 2000, and ultimately contributing to the evolution of Office as part of the product team driving programmability for Word, Excel, PowerPoint, and Outlook. It highlights the wide-ranging industries I’ve worked with, the global impact of Microsoft’s products, and the company’s remarkable transformation from a software leader to a cloud and AI powerhouse. At its core, it’s a celebration of growth, passion, and the privilege of shaping technology used by hundreds of millions worldwide.Celebrating 25 Years at Microsoft: A Journey of Growth and PassionCelebrating 25 Years at Microsoft: A Journey of Growth and Passion
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisWe are humbled. Not everyday that the King of Pop will come out to present a design award for Pixelspace. Thank you, MJ! Love you too!
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Luis Daniel Soto Maldonado liked thisThanks, Majd Radi! Your post reminds me of my mission. I’m on the highway to democratize cyber-security, cruising on Kreissontech 21, my vehicle. Our go-to-market strategy focuses on BRICS+ countries. I see that Western cyber-security is unethically resisting change. Global South nations do not have to replicate such a model. Our business model is technology transfer services. That means we want to share business opportunities with those ready to embrace the future of cyber-security. Let’s talk about it.Luis Daniel Soto Maldonado liked thisBill Gates says AI will replace doctors and teachers. We answer: in 10 years, AI will have already replaced billionaires. Because billionaires are an artifact of scarcity, leverage, and asymmetry. AI is the great symmetry machine: compressing expertise, collapsing hierarchies, distributing power like packets across the network. Teachers won’t disappear — their role will be amplified. Doctors won’t vanish — their judgment will be sharpened. But the monopoly of wealth creation, the old feudal crown of billionaires, that will dissolve. When knowledge becomes agentic, when value is authenticated at the edge, when proofs travel faster than capital — the billionaire becomes the obsolete profession. That is Radium’s wager. That is Web 4.0. Not man replaced by machine, but monopoly replaced by multiplicity.
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisHarvard found a WEIRD bias in generative AI. We love comparing AI to "human" performance. But Harvard researchers asked a critical question: "Which humans exactly?" Humans aren't all the same. We have different thinking styles, values, moral frameworks, and ways of solving problems. Harvard tested GPT against 94k+ people across 65 countries. They found our “global” AI thinks like a 25-year-old American software engineer. The problem has a name: WEIRD bias → Western → Educated → Industrialized → Rich → Democratic So every time you ask AI about “people,” you’re really getting: ▪️ Suburban mindsets in Ethiopia ▪️ US shopping habits in India ▪️ Western values in Jordan And this isn’t just an academic issue. It shapes: ☑ Customer insights ☑ Market research ☑ Global strategy Internet content disproportionately comes from developed countries. I understand the problem better than most. I lived in Asia and Africa, and I know those regions are very different than the US or Europe. Bias today compounds into bigger decision-making errors tomorrow. For AI to be effective, data diversity isn’t optional. It’s not about more data. It's about different data. What voices and perspectives are your AI tools missing?👇 🔗 Link to the article: https://lnkd.in/d37zSxzZ I’m building a space to go deeper: Build What Matters. Weekly drops on AI agents + emerging workflows. Subscribe Free Here 👉 https://lnkd.in/dY4Y7VtJ ♻️ Repost to help your network learn about AI bias ➕ Follow Luís Rodrigues for practical AI + Business insights
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisMost executives fall in love with their own decks, memos, or pitches. But buyers, investors, or partners don’t read with rose-colored glasses... they look for holes. That’s why I test everything I create with one of my favorite AI prompts: “Give me a Net Promoter Score from the perspective of a skeptical buyer.” I call my ChatGPT “Nigel,” and when I send him a pitch, website, or proposal, he doesn’t flatter me. He gives me a score and then explains why. That’s GOLD. Why? 1. It stress-tests your work before it’s in the wild, forcing AI to play the skeptic so you catch weak spots early. 2. It turns AI into a focus group of one by giving you a clear metric (NPS) plus the reasoning behind it. 3. It saves time and money. Instead of running surveys or paying consultants, you get 80% of the insight instantly. 4. And it sharpens decision-making, helping you avoid both FOMO (“I need to send this out now!”) and FOBO (“I need 10 more edits”). I’ve found that this simple practice makes my documents more convincing, detailed, and effective. It’s become one of my go-to tools as a speaker, investor, and entrepreneur. Next time you’re finalizing something important, try it. Ask: “What would a skeptical buyer think?” You might be surprised by what you learn. #AIinWork #DecisionMaking #FOMO
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisHear me out… In 5 years, every high-performing team will have an engineer doing a "non-engineering" job. We just hired an engineer to do marketing for us because he has insanely good systems thinking, is capable of stitching together data from disparate systems, and can use AI at a scale to generate content marketing. I believe AI will infiltrate every part of our modern work stack - analytics, content creation, design, product, etc. As that occurs, engineers who can easily understand complex systems, connect them, and then leverage AI in a more powerful way may be more valuable. The companies that figure this out first will dominate their markets. They'll invest in teaching their engineers business skills rather than teaching business people technical skills. They'll build teams where engineering thinking permeates every decision. Take GTM Engineering for example. This is a new role that I posted about recently. It’s essentially Revenue Operations but with modern AI tools. It requires significant cross-platform experience; you need to be able to take Clay, Attio, LinkedIn, Email, and other outbound sales tools and connect them together to create a superpowered go-to-market effort for your company. Of course this adds to my main premise that as engineers upskill on AI, they’ll build more and have more opportunities for products they can build which will inherently make AI-powered engineers far more useful than ever before. This is just a theory. I came up with it yesterday while talking to Howie Xu at an event. Genuinely curious what you think: will an engineering background be more or less valuable in the future? #AIinWork
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Luis Daniel Soto Maldonado liked thisLuis Daniel Soto Maldonado liked thisLeadership isn’t about titles or tenure. True leaders inspire, cultivate capability, and create environments where everyone can thrive. John Doyle is one of those leaders, and this month we’re celebrating a milestone in his career - 20 years at Microsoft! I’ve had the privilege of working with John for several of those years, and I’m thrilled that our paths have converged once again. He’s an architect and innovator behind the scenes, but what stands out most is his unwavering commitment to empowering those around him. Please join me in congratulating John on two decades at Microsoft and countless contributions to our culture and teams!
Experience & Education
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Microsoft
View Luis Daniel’s full experience
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Licenses & Certifications
Honors & Awards
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Best business Idea, Hackaton
AWS Marketplace
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EBC Speaker Award
Microsoft Executive Business Center
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Best Area Award
Microsoft
Latin America, best area on Developer and Platform evangelism scorecard
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Best Subsidiary Award
Microsoft
Developer and Platform evangelism scorecard on developer reach and satistaction
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Circle of Excellence
Microsoft
Microsoft highest award for sales, marketing, technical and service employees worldwide.
Languages
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English
Full professional proficiency
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Spanish
Native or bilingual proficiency
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Portuguese
Elementary proficiency
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