As Amazon officially kicks off the holiday shopping season with Prime Big Deal Days, founder Shawn McGowen of Leather Honey shares how they’ve transformed these high value shopping events into a powerful growth engine for their brand by offering Best Deals across their entire product line. “We optimized our product detail pages with enhanced content, new videos, updated imagery, A+ content, and keyword refinement to maximize conversion,” says Shawn. “We also reviewed inventory levels to ensure we are well-stocked for higher demand and aligned our advertising—Sponsored Products, Sponsored Brands and Amazon DSP—to complement our deal placements.” As Shawn explains, these promotions allow their brand to: - increase discoverability and traffic; - drive incremental sales; - introduce new customers to their brand. “Because Leather Honey products have high repeat purchase rates and strong customer loyalty, the deals not only boost short-term sales but also help us create long-term customer value,” says Shawn. Here's to small businesses maximizing every Amazon opportunity! 💪
Sell on Amazon
Technology, Information and Internet
Seattle, WA 144,820 followers
We enable both individuals and businesses to sell their products in Amazon's store.
About us
There are many reasons to sell in Amazon's store—from the hundreds of millions of Amazon customers who can see your products to the ability to start selling fast without the need to create a new standalone website.
- Website
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http://sell.amazon.com
External link for Sell on Amazon
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Seattle, WA
- Founded
- 1995
- Specialties
- eCommerce, order fulfillment, warehousing, and online payment
Updates
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"How we present the brand on the site is up to us,” shares SAYSO co-founder Chloe Bergson. Meet the entrepreneurs making cocktail crafting effortless: SAYSO's co-founders bring their innovative cocktail infusion bags to Amazon. Watch Part 2 of our 4-part Seller Story Series to see how SAYSO uses A+ Content and our brand storytelling tools to connect with customers authentically.
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Ani and Ayan founded Kolkata Chai Co. to introduce America to the real taste of chai. Amazon Ads helps people discover their brand. Rising Stars by Amazon Ads shines a light on small-business founders as they turn challenges into growth opportunities and dreams into reality. Learn more: http://spr.ly/6049AkqCh
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We recently connected with Kerry Cooke, founder Spleash Your Leash by TailChasers®, who built a thriving pet products brand on Amazon. Her most valuable advice? "Master the platform yourself. Don't outsource understanding of your business fundamentals." When founders personally understand their sales channels, they: • Make more informed strategic decisions • Build genuine expertise Question for our network: What business system did you initially outsource but later realized you needed to understand personally? How did that shift impact your results?
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What happens to your international sales proceeds when selling on the Amazon US store? By setting up your local bank account in Seller Central, you can get paid automatically. With Seller Wallet, you have more control: * Hold your earnings in USD * Pay US suppliers directly from your balance * Convert and transfer funds to your local bank account when it makes sense for your business Join our Ask Amazon Anything tomorrow, October 1st 8AM - 5 PM PST to get your questions answered. Comment on the thread: https://lnkd.in/ekVBgxia Get started with Seller Wallet today! https://lnkd.in/egPVMgbW Learn more about Seller Wallet here: https://lnkd.in/etRRhSQN
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📣 On-demand content from Amazon Accelerate 2025 is now available! Watch General Sessions, and, select Breakout Sessions to discover product launches, hear from Amazon leaders, and learn proven seller strategies. Watch now on the SellonAmazonNA YouTube channel: http://spr.ly/6046AgPW2
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💡 "Amazon is kind of like having an extra salesperson out there that’s selling on your behalf.” ~ Edward Morgan, CEO of Revitalize Charging Solutions, Inc. Edward’s story is one of many success stories showcasing how scaling isn’t about working harder – it’s about smarter partnerships. ⚡ We’re proud to partner with innovative businesses like Revitalize Charging Solutions, helping them scale from local to national markets. 🚀
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What if your brand name could instantly signal trustworthiness to shoppers? 💡 In the Amazon store, consumers gravitate toward brands that feel authentic and memorable from the first impression. And a brand that shoppers trust, is a brand that they’ll buy from. Discover a brand name that shoppers trust with our AI-powered brand name generator to build credibility from the start.
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🌟 Check out some of the highlights, and hear from a few attendees on their experience at Amazon Accelerate 2025. 🗓️ Plus, save the date for September 22-24, 2026 as Accelerate returns to Seattle in 2026! Learn more about Amazon Accelerate http://spr.ly/6048AjZbg
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FLY BY JING wanted to do the impossible and create a new category of condiment. Discover how they bring the heat to more customers, with Amazon Ads. Rising Stars by Amazon Ads shines a light on small-business founders as they turn challenges into growth opportunities and dreams into reality. Learn More: http://spr.ly/6040Azvwi