Premium takes priority in ecommerce carts this festive season

Synopsis

There is a 20-25% year-on-year rise in festive order volumes for premium products, while mass-segment orders are either flat or up marginally. Notably, orders for entry- and mid-segment smartphones declined slightly, while televisions and entry-level appliances posted 4-5% growth.

Amazon and Flipkart are among online retailers prioritising value growth over volume during festive season sales this year, with sellers placing significantly higher orders for premium products, while inventory buildup in the mass-market segment remains lower or muted, said industry executives.Despite a softer volume outlook in mass categories, premiumisation and recent price increases have lifted the value of festive inventory orders by 15-25%

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