PUNE SWEET SHOP
59 years old, 33 flavours: Pune's iconic sweet shop serves dessert drinks with real fruits, pulp and cream. They are neither ice cream nor milkshakes
Sujata Mastani in Pune has served its unique dessert for over 59 years. This shop offers a creamy, velvety drink that is neither ice cream nor milkshake. The original shop began with only two flavors, but now boasts more than thirty varieties. Mastani drinks are made with milk, fresh fruits, pulp, and cream without preservatives. This rich yet wholesome dessert remains a favorite summer treat for locals.
Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brands
A viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside global giants. This scene reflects a growing pride in Indian entrepreneurship and a shift in traveler preference towards authentic, culturally resonant flavours and trusted homegrown businesses.
Rs 200 daily loss to Rs 12 lakh monthly profit: Mumbai man left CA preparation to build food business inspired by his mother’s special dosa recipe. His story is a symbol of passion, persistence, and patience
Ganesh Sathe left a stable CA path to pursue his passion for food, launching a benne dosa stall in Thane. Facing initial struggles against trendy food trucks, he and his sister Sapna turned to social media to promote their authentic recipe. Their persistence paid off, transforming the stall into a popular eatery with significant daily revenue and profit.
Dhanteras 2025 gold, silver shopping muhurat: Check city-wise auspicious timings to buy in Delhi, Noida, Mumbai and other regions
Shubh Muhurat For Dhanteras Shopping: As India gears up for Diwali, Dhanteras on October 18, 2025, marks a significant day for welcoming prosperity. Families traditionally purchase gold and silver, with auspicious buying windows extending from October 18th afternoon to October 19th afternoon. The evening also offers a prime time for Dhanteras Puja, inviting blessings of wealth.
Top tech and startup stories this week
Welcome to a new edition of ETtech Unwrapped — our weekend newsletter packed with the most important stories this week. Let's take a look.
Flipkart's exits; Dassault's India expansion
Happy Friday! Flipkart has divested stakes in multiple startups and companies to sharpen its focus on its main business. This and more in today's ETtech Morning Dispatch.
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How did Diljit Dosanjh concerts lead to creation of dustbins worth Rs 2-3 lakhs? Viral video reveals all
A recent viral video shared by Instagram user Ekam Chadha humorously captured a moment after a concert, showing attendees digging through a dustbin to reclaim their belongings. The video, titled "Dustbin worth 2-3 lakhs," includes a text overlay that says, “Scenes after Diljit Dosanjh’s concert.”

Sachin Tendulkar collaborates with Chitale Bandhu to kickstart their 75 year celebration
Chitale Bandhu Mithaiwale celebrates its 75th anniversary with a new chapter, teaming up with cricket legend Sachin Tendulkar as its brand ambassador. Founded in 1950, the brand is renowned for its Indian sweets and snacks, and now aims to bring continued joy with a new range inspired by consumer favorites.

When is Chand Raat 2024: Here are likely Eid moon sighting dates and times in India
The celebration of Eid-ul-Fitr, marking the end of Ramadan, varies globally due to lunar sightings. In India, Eid's date hinges on the Shawwal moon's sighting, likely on April 9, 2024. Similarly, other nations await the moon's sighting on April 8, potentially leading to Eid celebrations on April 9 or 10, 2024. This unites Muslims worldwide in festivities, charity, and reflection.

Eid Al-Fitr 2024 Chand Timings: Here is the full list of Indian cities and their moon rising time
As the world anticipates Eid-Al-Fitr, marking the end of Ramadan, Muslims globally await the crescent moon sighting to confirm the festivities. In India, the moon's appearance on April 9 will determine Eid's date, either April 10 or 11. Chand Raat, signaling the end of Ramadan, holds significance, with celebrations starting upon moon sighting. Across cities, timings for moon sighting vary. Similar observations occur in other nations, emphasizing traditional lunar calendars. Eid-ul-Fitr unites Muslims worldwide, fostering communal prayers, feasting, and charity, embodying shared values and traditions.

Mumbai to Nashik to Pune to Shirdi: How to plan a holiday to Maharashtra, what are the costs
If, instead of foreign holidays, you prefer to travel within India, here’s a series to help you plan the best vacations in each of the 28 states and 8 Union Territories. We highlight tourist attractions, culinary choices, modes of travel, and the costs involved. In the 14th part of the series, ET Wealth takes you to Maharashtra.

From milk and wheat to condoms, here's what India ordered online in 2022
These were the items that remained high in demand in 2022.

How the Indian diaspora took chivda to the world
Many Indian travellers pack chivda when they travel, which is why, unfortunately, the empty packets are such common litter.

Rising petrol, diesel prices make households in top-10 cities budget-conscious: Survey
According to the survey, the percentage of households planning to spend during festive season 2021 jumped from 30 per cent in May 2021 to 60 per cent in September 2021, as COVID-19 cases drastically reduced and economic certainty improved in these four months.

Coronavirus lockdown: Maharashtra revokes relaxations for Mumbai and Pune
On Tuesday the Maharashtra govt issued a fresh order saying that the relaxations have been withdrawn for the Mumbai Metropolitan region and Pune as the govt was seeing a large amount of people outside their homes.

Tandoori chai: The tea trend Indians would really adopt
For every sickly sweet pumpkin spice latte by international chains, we have a tandoori chai invented from within India.

Brands see better sense in running own etail platforms
Brands like Haldiram’s prefer to go their own way online rather than sell through marketplaces such as Amazon or Flipkart.

Pune: Where distinct spicing and hearty misal coexist with the Champagne Sundays and craft beer
The distinctively spiced dal is considered by food historians to be the precursor of sambhar, said to have originated in southern India after Sambhaji’s invasion of Mysuru.

In case you are still hunting for the perfect Diwali gift, here are the best hampers this season
Whether you're looking for delightful dessert hampers or exotic tea sets, we've got you covered.

Agri farms leveraging a growing demand for exotic vegetables and spices in the food services sector
Farms across the country are coming up with produce grown especially for premium eateries as chefs travel far and wide to pick up that secret ingredient.

Savour the traditional New Year with mouth-watering delicacies
ET-Panache Travel captures the festive mood in your city for Ugadi and Gudi Padwa.

Consumers to cut festive spending by 43%: ASSOCHAM
The study has attributed this reduction in spending to high prices of daily food items, education costs and grim job market scenario.

Bengal’s sweetmeat makers such as KC Das, Balaram Mullick open franchisee outlets, sell products online
These traditional sweetmeat makers now offer barfis & namkeens to take on Haldirams or Garden Namkeen in other parts of the country.

Diwali to see 40% cut in festive budget; Delhi-NCR top in expense curtailment
Majority of middle & lower families will slash their festive budget by over 40% this Diwali as they struggle to cope up with monthly expenses.

Slowdown forcing companies to cut Diwali gift budgets by 50%
Don't expect lavish gifts from corporates this Diwali. Rising costs and shrinking margins are forcing corporates to cut their gift budgets by almost 50%.

Low income, middle-income groups to spend lesser on festivities this year: Assocham
The survey showed that middle and lower-middle income families spent nearly 29% of their salaries on Diwali on shopping, sweets and gifting, on an average last year.
Farmers in no mood to shop this festive season
Farmers in several cash crop belts across the country are in no mood to shop this festive season because of lower returns this year.
The Growth of Organised retail and entrepreneurship
The growth of organised retail and the flutter of entrepreneurship amongst the educated youth has meant small desserts have translated into big, chic business.
Deccan delights
Usha Subramaniam found that there’s plenty to see in and around the ‘small town’ of Pune, from caves to craters, hills to lakes. And the food was an added attraction!
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