Agentic commerce has entered the chat(GPT). This week marked the beginning of shopping’s latest shift, as OpenAI launched an early access program enabling a select group of merchants to sell products directly through ChatGPT. For commerce brands, to say that taking decisive action now is worthwhile is an understatement. When TikTok Shop launched, the early-mover brands we worked with saw 48% of total sales come through the platform within months. It’s only fitting that the latest from Decoded by DEPT® offers insight into what your gameplan should be. From structured data feeds, to conversational brand voice, to the new world of GEO. Don’t miss out. #agenticcommerce #chatgpt #chatgptcommerce #futureofecommerce #commercestrategy #madebydept
DEPT®
Reclame en adverteerdersdiensten
Amsterdam, North-Holland 157.389 volgers
Pioneering tech and marketing to help brands stay ahead.
Over ons
Wij zijn DEPT®. Een global digital agency die technologie en marketing gebruikt om merken te helpen voorop te blijven lopen. Wij creëren end-to-end digitale ervaringen op een wereldwijde schaal met een boutique cultuur. Met een team van meer dan 2.500 digitale specialisten op meer dan 5 continenten, werken we voor topmerken als Google, bol.com, Philips, Eneco, Univé verzekeringen, Just Eat Takeaway, Otrium en meer. Wij gaan voor een positieve impact op de wereld en zijn daarom sinds 2021 Climate Neutral en B Corporation gecertificeerd. www.deptagency.com
- Website
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http://www.deptagency.com
Externe link voor DEPT®
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 1.001 - 5.000 medewerkers
- Hoofdkantoor
- Amsterdam, North-Holland
- Type
- Particuliere onderneming
- Specialismen
- Digital Craftmanship, Campaigns, Social, Data Driven Marketing, B2B Marketing, Digital Marketing, Creativity, Technology, Strategy, Digital, Brand, Advertising, Design, Data, Intelligence, Organisation, UX, Agency, Content, Digital Products en AI
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Medewerkers van DEPT®
Updates
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How did Coach become the most-loved handbag brand for teens and enjoy 10% growth in 2025? We're breaking down their brand revival with CMO Joon Silverstein at Advertising Week New York. dept.ly/AWNYxCoach This transformation wasn’t about luck. Instead, it was the result of a disciplined journey to redefine a legacy brand for the next generation. In a fireside chat with our SVP of Strategy, Ryan Parkhurst, Joon revealed how Coach achieved their revival by recommitting to brand, focusing on disciplined execution, and leveraging research that goes beyond clichés. #marketing #brandstrategy #genz #fashion #digitalagency #awnewyork #madebydept
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Global vision, local impact. That’s the hallmark of our new creative leadership. dept.ly/FirstCCO-AdAge We're excited to welcome Ben Williams as our first Global Chief Creative Officer, along with Carla del Porto as our U.S. Executive Creative Director and Katharina „Käthe“ Lisson as DACH Executive Creative Director & VP Creative. What excites us most? Our shared belief that creativity is strongest when it's integrated from the start, not tacked on afterward. In a world where brands need to cut through more noise than ever, this approach is how we'll help clients like Google, L'Oréal, PepsiCo, and Lufthansa Group build work that truly moves the needle. Because the best creativity doesn't just win awards. It transforms brands and drives real business growth. Welcome to the team, all! Here’s to a new chapter of creative excellence. #creativeleadership #futureofcreativity #futureofbrand #futureofmarketing #futureofai #madebydept
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DEPT® heeft dit gerepost
It’s official: Voting for The Lovie Awards has opened! And we couldn’t be prouder to share the 24 projects shortlisted for European excellence on the internet. So, what are you waiting for? Help us bring home the win by supporting your faves! dept.ly/Lovies2025-LI From AI that's actually useful to campaigns fighting for a better internet, this year's work hits different. Massive shoutout and congratulations to our epic clients for their trust and hard work in helping us bring these projects to life. ARTIS | Natura Artis Magistra Ricola Otrium NVIDIA American Society for Deaf Children (ASDC) PepsiCo Accell Group Trainline STUDIO DUMBAR/DEPT® #thelovieawards #lovies2025 #shortlist #creativecampaigns #futureofai #futureoftech #futureofmarketing #madebydept
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It’s official: Voting for The Lovie Awards has opened! And we couldn’t be prouder to share the 24 projects shortlisted for European excellence on the internet. So, what are you waiting for? Help us bring home the win by supporting your faves! dept.ly/Lovies2025-LI From AI that's actually useful to campaigns fighting for a better internet, this year's work hits different. Massive shoutout and congratulations to our epic clients for their trust and hard work in helping us bring these projects to life. ARTIS | Natura Artis Magistra Ricola Otrium NVIDIA American Society for Deaf Children (ASDC) PepsiCo Accell Group Trainline STUDIO DUMBAR/DEPT® #thelovieawards #lovies2025 #shortlist #creativecampaigns #futureofai #futureoftech #futureofmarketing #madebydept
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Elevating form as well as function for Google AI Edge Gallery. An app that provides the developer community with an interactive playground designed to experiment and build with open-source GenAI. https://lnkd.in/dYu8WF9y For Google AI Edge Gallery to truly connect with users, Google understood that the platform needed to be as polished as it was intuitive. We helped level up the Google AI Edge experience with a full design refresh, focusing on a more intuitive interface, simplified model selection, and refined visual and motion design. Incredibly proud to share our team’s work… and of how we’re helping shape the future of user experiences for the next wave of AI tools. Hello Monday / DEPT® #aitools #generativeai #uxdesign #productdesign #futureofinnovation #futureofux #hellomonday #madebydept
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Since the emergence of AI Overviews, some brands have already seen organic traffic decline by as much as 79%. The solution isn’t more keywords. It’s becoming the source everyone trusts. Brand mentions now correlate 3x more strongly with AI-generated summaries than backlinks do. Brands in the top quartile of mentions earn 10x more citations than those in the middle. In this week’s Decoded by DEPT®, we explore why authority has become the new SEO currency… and exactly how to build it in an AI-first world. #futureofseo #ai #searchmarketing #marketingstrategy #aioverviews #geo #madebydept
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This is the making of a brand identity created to reflect the scale of a technology that reaches 70% of the world's population. dept.ly/ARMCase-LI Over the past eight years, we've helped Arm evolve their brand’s position from tech enabler to AI leader. To reinforce this position and their pioneering vision as "the AI compute platform for everyone," we collaborated with Arm to create a new global design system: minimalist, modern, and able to flex seamlessly across touchpoints—from executive keynotes to Formula 1 sponsorships. Since the launch of this new brand direction, Arm's brand value has skyrocketed nearly fivefold to €1.1 billion in a single year. Proof that a powerful brand isn't just a logo; it's a reflection of ambition and impact. #brandstrategy #visualidentity #brandidentity #innovativetech #ageofai #arm #madebydept
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Comedy Central has been making life funnier since 1991. And STUDIO DUMBAR/DEPT® had the brilliant opportunity to refresh their brand idents while staying true to their bold, global identity. - STUDIO DUMBAR/DEPT®’s approach: super-graphic, super-playful design where the logo itself comes alive. Through motion, physics, and sound, we added humour ;), personality, and surprise to every ident. The result: 30+ fresh idents that capture Comedy Central’s smart, approachable spirit.
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The agencies of tomorrow need to be built differently. As we prepare to enter our next phase of growth, we’re proud to welcome these five exceptional new members to our US leadership team. dept.ly/NewHiresforGrowth Give it up for: ✨ Sam Lewis, joining as our SVP of Creative & Media ✨ Angela Seits, joining as our VP of Strategy ✨ Eric Druckenmiller, joining as our VP of Strategy ✨ Amy Ridley Bansak, joining as our VP of Strategy ✨ Greer Oliver, joining as our VP Client Partner Having all served in key strategy and leadership positions at T&P, PMG, R/GA, and Edelman, these fine folks have extensive experience working with some of the world’s most recognizable brands. Thank you to ADWEEK’s Audrey Kemp for speaking to us and breaking the news today. We can’t wait to see what we’ll accomplish together. #leadership #agencygrowth #futureoftech #futureofcreativity #futureofai #strategy #madebydept
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