Monks

We're feeling the love! 🥰 It’s an honor to be recognized as a nine-time finalist at The Lovie Awards, with six of our most innovative projects shortlisted. 🏆 From championing real beauty to turning the everyday car ad into a compelling spy thriller, these projects showcase our passion for blending creativity, technology and purpose to drive culture forward. Now, they're all in the running for The People’s Lovie Awards, and we need your help to bring home the win! You can vote for your favorites each day until October 16th. 🗳️ Show your support by voting below: 🚗 VICTIMES ET CITOYENS - Drive Like a Woman Best Stunt or Viral Marketing: https://lnkd.in/ghid7E2U  Community: https://lnkd.in/gyTPwv82 ☕ Starbucks – AI - Customer Voice Analysis Best Use of AI & Machine Learning: https://lnkd.in/gma43_57 🕊️ Dove – The Dove Code Real Beauty Diversity Equity & Inclusion: https://lnkd.in/grZevdze  Best Integrated Experience: https://lnkd.in/gD3zdAZt 🏛️ The Cabinet of Customs Curiosities Public Service & Activism: https://lnkd.in/ge3r2yDY  Best Art Direction: https://lnkd.in/gsjyFZ4V 🍔 Chili's – Chili’s Big Smasher BurgerTime Product Launch or Drop: https://lnkd.in/eM69PD9T 🕵️ MINI – Agents of Fun Mobility & Auto: https://lnkd.in/g8TTXphJ

When it comes to AI, how do we invent a new creative world instead of just optimizing the old one? 🎨 In an article for Stratégies, our VP Strategy Emmanuel Anjembe philosophizes how to pair AI’s exploratory power with human intuition to unlock true creative potential. He introduces the concept of the “X-strategist,” a new model where machine intelligence handles vast data exploration, while human empathy provides the soul and strategic direction. Inspired by Descartes’ famous exclamation “I think, therefore I am,” Emmanual sums up the new truth for creators augmented by AI: "We dialogue, therefore we create." This is the core of the X-Strategist model, producing richer, more effective creativity. 🤝 Discover how this powerful partnership works in the full article: https://lnkd.in/dcZTQmz2

Let's get in gear and drive home a Lovie Award! 🏆 Our “Drive Like a Woman” campaign is a two-time finalist at this year's People's Lovie Awards, and your vote can help us cross the finish line first. This campaign took on the tired, misogynistic myth that “women can't drive” with a simple, powerful truth backed by indisputable statistics: to stay alive, men need to #DriveLikeAWoman. From the streets of the metro to the heated debates on X, we sparked a global conversation about road safety and stereotypes. 🛑 Now it's time to give this game-changing work the recognition it deserves. You can vote every day until October 16th to help us win! 🚗💨 Vote for Drive Like a Woman: Best Stunt or Viral Marketing: https://lnkd.in/ghid7E2U Community: https://lnkd.in/gyTPwv82

This month, SXSW is heading truly south with SXSW Sydney, 🇦🇺 and Sir Martin Sorrell will be there. S4 Capital Group’s Executive Chairman will take the stage to share bold perspectives on how AI is reshaping creativity and personalization, 🤖 redefining organizational models and rewriting the rules of brand building and customer engagement. Join us on October 16 at the Darling Harbour Theatre. Learn more about the event in the link in the comments 👇🏻

We're joining forces with some of the world's leading brands at Advertising Week New York to tackle the industry's biggest challenges. 🗽 Our leaders will be on stage with executives from General Motors, T-Mobile, LinkedIn, and more. Here's where you can find our team: 💬 October 8th @ 11:15 AM – Group Chat: Anatomy of a Real-Time Brand Hosted by ADWEEK, our own James Stephens and Linda Cronin will unpack the new rules of relevance and how agile strategies create in-the-moment impact. 🚗 October 8th @ 12:20 PM – Under the Hood on the New Marketing Creative Model Alongside Molly Peck of General Motors, our Global Chief Client Officer, Deborah Heslip, will unpack how to build a foundational AI underpinning that transforms marketing into a growth engine. 📈 October 8th @ 4:20 PM – The ROI Revolution: Moving B2B Marketing from Vanity to Value Join our EVP of Global Data, Chris Wilhelmi, and experts from LinkedIn, Dreamdata, and Inovalon to discover how to shift B2B marketing from vanity metrics to measurable business value. 📊 October 9th @ 9:50 AM – When Imagination Meets Intelligence See James Stephens return with Ronan O'Mahony of T-Mobile for a deep dive into using data-driven precision to build brands that connect with consumers in real time. It's a week of big ideas and even bigger partnerships. ✨ Will you be there too? Get more deets with the link in the comments, and reach out to our team on the ground for a chat, including Deborah Heslip, James Stephens, Chris Wilhelmi, or Linda Cronin. #AWNewYork25

To navigate one of the world’s most dynamic markets, you need a leader who can master the current and chart the future. 🧭 We're celebrating the promotion of our very own Dixi Chern to General Manager of Monks Greater China. In his new role, he'll focus on advancing our integrated capabilities, including the delivery of AI-powered solutions, and strengthening client partnerships to drive transformative growth for brands across the region. 📈 “Dixi has been instrumental in driving our Shanghai operations and building strong client relationships over the past four years. His leadership, client focus, and proven ability to deliver results make him ideally suited to guide our next phase of growth in Greater China,”  Danny Lee, Managing Director, told LBBonline - Little Black Book. Learn more at LBBonline - Little Black Book with the link in the comments.

When it comes to campaign success, creativity and media are two sides of the same coin. 🪙 That’s the core message from our EVP, Global Media, Linda Cronin, in a new LBBonline - Little Black Book feature about her experience chairing the jury for the LIA - London International Awards' inaugural Creativity in Media category. 🏆 There, she shares why the most impactful work happens when you plan for attention—not interruption—and why true effectiveness is about more than just spreadsheets. 💡 “My advice is to recognize that pushing for efficiency alone will never drive lasting results,” Linda told LBBO. “Your goal should be to drive attention, not interruption. When creative and media are married from the start, the outcome is inspiration. So be the most collaborative person in the room.” Read the full feature with the links in the comments 👇🏼

Struggling to connect with audiences who have left traditional TV behind? 📺 Join Monks and Amazon Ads on October 7 for a live webinar exploring how streaming TV is reshaping advertising in Canada. 🇨🇦 Hear from our Senior Director of Account Operations, Iryna Mozil, alongside Greg Holowack, Senior Ad Tech Account Executive at Amazon Ads, and Shervin Yousef-Zadeh, Senior Video Sales Specialist at Amazon Ads. 🎤 We'll discuss how to leverage Amazon Streaming TV to reach exclusive audiences, drive engagement with interactive video ads, and achieve measurable results. This session is for leaders looking to simplify ad tech and maximize ROI. 📈 Register with the link in the comments. 👇🏽

Traditional broadcasting systems can’t keep up with the demand for remote production, 🎥 hyper-personalized content and AI tools. That’s why Monks Technology Services teamed up with NVIDIA to build LiveVision™, our AI-powered edge solution that redefines how live video is produced, delivered and monetized. 📼 In this  NVIDIA’ case study, learn how they’re working with Verizon to tackle modern broadcasting challenges through through Verizon's Private 5G Network with Enterprise AI, which we’re leveraging to deploy a general-purpose model for real-time object detection on racing footage. Click the link in the comments 👇🏾

Once again we’ve made a splash 💦 at the AdExchanger Awards. For the fourth year in a row, we’re taking home the Best in Commerce Media award, 🏆 this time for our work for Orbit Irrigation, Husqvarna Group's trusted brand in home watering systems. By optimizing over 50 product pages, refreshing the Amazon Brand Store and deploying insights-driven campaigns across Sponsored Ads and DSP, we turned the off-season into a growth driver, 🌱 delivering higher sales, stronger ROAS and improved conversion rates.   Check out the case study via the link in the comments to learn more about the work 👇🏾