People who make the Forbes World’s Most Influential CMOs list five times are not defined by a single campaign or business cycle. They shape industries, influence culture and redefine modern leadership. In short: they belong in the Forbes CMO Hall of Fame.
This year’s nine inductees steward some of the world's most influential brands, products, experiences and cultural institutions. They are:
- Asad Ayaz, The Walt Disney Company
- Lorenzo Bertelli, Prada Group
- Cristina Diezhandino, Diageo
- Ulrich Klenke, Deutsche Telekom AG
- Don McGuire, Qualcomm
- Marcel Marcondes, AB InBev
- Manuel Arroyo, The Coca-Cola Company
- Jens Thiemer, Lidl
- Julia White, Amazon Web Services
Profiles of each appear below. These standouts are not just navigating AI, fragmented landscapes and new growth imperatives. They are architecting the solutions.
The Forbes CMO Hall of Fame 2026 Inductees
Asad Ayaz
Chief Marketing and Brand Officer, The Walt Disney Company (United States)
As The Walt Disney Company’s first-ever enterprise-wide Chief Marketing Officer, Ayaz unifies global marketing across Disney Entertainment, Disney Experiences, and ESPN. He is charged with driving brand consistency, digital strategy, consumer analytics, and enterprise-wide franchise priorities. Overseeing a brand portfolio that generated $94.4 billion in revenue in 2025, Ayaz emphasizes an integrated approach: “Fans live simultaneously across streaming, social, sports, physical experiences, culture and community, and they expect brands to meet them seamlessly across all of it.” Throughout his two-decade tenure at Disney, Ayaz has architected campaigns for powerhouse franchises including Moana, Frozen, Black Panther, Avatar, Star Wars, and Avengers. His track record includes 28 films that each grossed over $1 billion and 13 of the top 15 box-office openings in Disney history. As the company's first CMO, he has led corporate-wide initiatives like the massive "Disney100" anniversary campaign, the global expansion of D23, and the Disneyland Resort's 70th-anniversary celebrations—while successfully directing the creative strategy for the launch of Disney+ and consolidating Disney’s in-house agencies to maximize cross-platform synergy.
Lorenzo Bertelli
Chief Marketing Officer & Head of Corporate Social Responsibility, Prada Group (Italy)
Bertelli spearheads brand strategy, digital innovation and sustainability across one of the most influential portfolios in fashion. In 2025, Prada Group defied a broader luxury sector slowdown by generating over $6.6 billion in revenue, fueled by the explosive growth of Miu Miu and the strategic acquisition of Versace. Bertelli has positioned Prada at the intersection of fashion, art, sport and social responsibility, proving that creativity and purpose are mutually reinforcing drivers of brand equity. He is harmonizing digital innovation with high-culture prestige—anchoring the brand in the Fondazione Prada while leveraging the success of the Luna Rossa sailing team to fuel global demand for the Prada Linea Rossa line. Under his guidance, Prada has prioritized social responsibility and sustainability by eliminating fur, shifting to 100% recycled nylon, and partnering with UNESCO for the Sea Beyond ocean literacy program. Through these initiatives and high-profile cultural ties—from the America’s Cup to avant-garde film—Bertelli has ensured Prada remains a dominant, relevant voice for the next generation of consumers. Tabbed as Prada’s future CEO, he is poised to lead the next generation of Italian luxury.
Cristina Diezhandino
Chief Marketing Officer, Diageo (United Kingdom)
Diezhandino oversees Diageo’s portfolio of more than 200 brands, ranging from the heritage of Guinness and Johnnie Walker to the prestige of Don Julio. Her nearly two-decade tenure at Diageo—spanning roles from Global Category Director for Scotch to General Manager for Central America and the Caribbean—reflects her strategic expertise. Notably, she led Diageo’s massive multi-brand activation as the first official spirits supporter of this year’s FIFA World Cup. Her strategy integrates Smirnoff, Casamigos, Johnnie Walker, Buchanan's, and Don Julio through limited-edition packaging and global bar activations. Emphasizing the intersection of data, technology and cultural resonance, Diezhandino says, "The successful brands of the future will understand people deeply and be able to connect with them meaningfully." She currently spearheads the large-scale adoption of AI via Diageo’s Virtual Content Studio to drive marketing efficiency and creative storytelling.
Ulrich Klenke
Chief Brand Officer, Deutsche Telekom (Germany)
Since assuming leadership in 2020, Klenke has steered his organization through a sophisticated unification strategy under the "One Company. One Brand." model. A cornerstone was the consolidation of 12 distinct regional slogans across Europe into the singular, powerful English claim, “Connecting your world.” As Klenke puts it, “Trust is earned when a brand chooses to be useful, not loud.” This philosophy has pushed Deutsche Telekom, which generated $134.6 billion in 2025, beyond traditional telecommunications into the realm of essential infrastructure. He championed initiatives that advocated internet safety, data privacy and digital responsibility, including the Cannes Gold Lion-winning “Without Consent—A Message from Ella,” a viral social awareness campaign that addressed the dangers of "sharenting" (the common habit of parents sharing photos and videos of their children). Under Klenke’s guidance, Deutsche Telekom’s brand value has more than doubled to $85.3 billion. The company is the most valuable telecom brand globally, and the preeminent corporate brand in Europe.
Don McGuire
Executive Vice President & Chief Marketing Officer, Qualcomm (United States)
McGuire is leading Qualcomm’s evolution from behind-the-scenes component supplier to visible, consumer-facing powerhouse. Under his stewardship, Qualcomm has become a $44.3 billion tech leader and Snapdragon has emerged as one of the world's most valuable semiconductor identities. During today’s shift from tried-and-true SEO to generative engine optimization, McGuire acknowledges that as AI agents become the primary search interface, marketing is no longer about driving traffic but about shaping decisions. "Technology is rewriting what’s possible in marketing, but the fundamentals haven’t changed—know who you are, know your audience, and make it relevant," McGuire says. This perspective has been pivotal as Qualcomm navigates the migration of AI from the cloud to devices, firmly establishing the company at the center of the future of intelligent computing.
Marcel Marcondes
Global Chief Marketing Officer, AB InBev (Belgium)
Marcondes oversees the world’s largest brewing portfolio, with more than 500 brands in 150 countries. Under his leadership AB inBev secured eight of the top ten spots on the Kantar BrandZ list of the world's most valuable beer brands, with Corona holding the No. 1 spot. Mercondes also directs iconic brands including Budweiser, Stella Artois and Michelob Ultra, driving substantial growth at a company that generated more than $59 billion in revenue in 2025. “Embrace everything you can when it comes to technology—cheaper, faster, more effective,” Marcondes says. “But never lose sight of the consumer. We are humans first, enabled by technology.” This synergy of innovation and human connection is the bedrock of AB InBev’s marketing strategy, guiding the company’s innovation pipelines and fueling its expansion into no- and low-alcohol alternatives. Under Marcondes, the company became the first three-time recipient of Cannes Lions’ Creative Marketer of the Year and topped the Effie Global Index for a fourth straight year in 2025. Marcondes continues to show that lasting growth comes from building brands that consumers choose to celebrate with.
Manuel (Manolo) Arroyo
EVP & and Chief Marketing & Customer Commercial Officer, The Coca-Cola Company (United States)
Arroyo orchestrated a radical, multi-year transformation of the company’s marketing architecture, bridging data-driven commerce with creative expression. Under his direction, Coca-Cola’s 200-brand portfolio achieved record-breaking 2025 revenue of $48 billion.A pioneer in AI integration, Arroyo has directed 90% of the company's AI initiatives toward topline growth rather than cost-cutting. His approach leverages generative tools for real-time engagement, automated ad versioning and predictive analysis. This strategy centers on evolving consumer behaviors through agentic marketing, enabling marketers to curate end-to-end experiences across retail, digital, and live platforms.Arroyo also revolutionized the company’s global agency network by consolidating creative, media and data operations. His partnership with WPP to launch Open X created a bespoke model that dismantled internal silos, enabling the company to scale global campaigns with unprecedented speed. Under his leadership, Coca-Cola was named Most Creative Brand at the 2024 Cannes Lions International Festival of Creativity—a historic first for the firm.
Jens Thiemer
Chief Customer Officer, Lidl (Germany)
Few marketing leaders navigate diverse industries with Thiemer’s impact. As Chief Customer Officer at Lidl, he orchestrates the retail giant’s global brand and sales agenda. A key growth driver for the Schwarz Group, the owner and operator of Lidl—which reported approximately $143 billion in revenue for fiscal 2024/25—Thiemer balances commercial discipline with creative vision. "The marketers of tomorrow must earn their presence," he says. "The competitive edge is no longer about the biggest budget, but the deepest understanding of human desire." Thiemer’s expertise derives from his time in the high-stakes automotive sector, where he led digital transformations at BMW and headed global marketing for Mercedes-Benz. His ability to anticipate market shifts and build brand communities has solidified his reputation as a disruptive industry figure.
Julia White
Chief Marketing Officer, Amazon Web Services (United States)
White drives the company’s market strategy by bridging the gap between high-level technical innovation and people-first connection. She oversees the end-to-end customer journey—from product marketing and developer relations to a vast, global event portfolio—while championing AWS’s evolution through agentic AI. Under White’s leadership at AWS, revenue metrics have integrated directly into the marketing lifecycle, ensuring marketing leaders operate as strategic counterparts to sales executives in weekly business reviews. Her efforts extend to operations and talent; White is architecting an "AI-forward" marketing organization by deploying dozens of AI agents to optimize content creation and operational efficiency. Meanwhile, she is scaling the AWS marketing workforce by capitalizing on industry shifts to recruit top-tier talent from across the tech sector. “I continue to love this discipline for its intersection of art and science and the ability to connect with customers while driving the business,” White says. With AWS achieving $128.7 billion in revenue in 2025, White continues to highlight that successful digital marketing relies on combining technological agility with a customer-first philosophy.
The Forbes CMO Hall of Fame 2025 Inductees
Enrico Galliera
Since being named Ferrari’s Chief Marketing and Commercial Officer in April 2010, Enrico Galliera has been stewarding the Italian luxury automotive icon’s brand and growth.
Throughout his tenure at Ferrari, Galliera has led the company’s marketing and commercial strategies, consistently maintaining a balance between the brand's undeniable exclusivity, one that goes beyond price alone, and fosters a strong sense of community among what the company refers to as “the Ferraristi,” while still driving extraordinary growth.
Ferrari has long been one of the most recognized and desired brands in the world, long representing craftsmanship and performance and a penultimate icon of wealth and luxury. Over time, Galliera and the Ferrari leadership team have limited the number of cars in production in order to foster a desire to become part of the Ferraristi sustained not just by the company’s remarkable brand and vehicles but by a curated and purposeful imbalance between supply and demand.
Prior to joining Ferrari, Galliera held numerous positions within Barilla Group, the Italian multinational food company, before ultimately becoming its Europe and export market unit director.
Galliera first appeared on The Forbes World’s Most Influential CMOs list in 2018.
Carla Hassan
Carla Hassan is a four-time CMO and currently the CMO of JPMorgan Chase, a leading global financial services firm with assets of $3.9 trillion, and the world’s largest bank based on market capitalization. The company is also one of the world’s largest advertisers.
With the company since 2021, Hassan’s remit is both broad and deep and includes oversight of a global team of more than 3000 marketers and responsibility for the marketing of, among others, Chase, J.P. Morgan, Sapphire, and the corporate brand’s advertising, media, sponsorships, market research, and customer insights, impact marketing, and communications globally.
Hassan is a four-time CMO. Before joining JPMorgan Chase, Hassan was the CMO of Citi, another global financial services leader, where she led its marketing organization and built distinctive, impactful campaigns differentiating the brand, accelerating digital capabilities, and fueling the firm’s growth. Prior to Citi, she served as EVP and Global CMO for Toys “R” Us. Hassan’s career also includes 13 years at PepsiCo in a variety of roles, including serving as SVP, Brand Management for PepsiCo’s Global Beverage Group and, earlier, as CMO of the company’s Middle East & Africa business.
An active member of the marketing community globally, Hassan serves on the boards of the AdCouncil, the Association of National Advertisers, and St. Jude, and is also a member of the 2018 Class of The Henry Crown Fellowship at The Aspen Institute.
Hassan first appeared on The Forbes World’s Most Influential CMOs list in 2021, when she was Chief Marketing Officer at Citi, and has appeared each year since.
Greg Joswiak
Greg “Joz” Joswiak has been with Apple, the world’s second most valuable company and one of its most important, since 1986. Apple is the only company he has worked for.
Reporting directly to CEO Tim Cook, since 2020, Jozwiak has served as the company’s SVP of Worldwide Marketing, where he has responsibility for Apple’s product marketing, product launches, international marketing, and worldwide developer relations.
Joswiak began his Apple career working on early Macintosh computers and also supporting Mac’s then nascent community of third-party developers. 30 years later, and he has played pivotal roles in developing and launching some of the world’s most beloved consumer products, including the iPod and iPhone.
With over 2 billion active Apple devices in use around the world, and beyond the launch of its new products, the company’s marketing continues its history of shaping and influencing culture and conversation, and his decades of influence within the company can be seen across the marketing for the breadth of Apple’s iconic products and services globally, including its evolving lineup of iPads, iPhones, MacBooks, the Apple Vision Pro, and AppleTV+.
Jozwiak first appeared on The Forbes World’s Most Influential CMOs list in 2021 and has appeared each year since.
Alex Schultz
Alex Schultz is currently Chief Marketing Officer and VP of Analytics for Meta, a role he has held with one of the world’s most influential companies since 2020.
Inside the tech behemoth whose family of apps—inclusive of Facebook, Instagram, Messenger, Threads, and WhatsApp—reaches an aggregated daily user base approaching 3.5 billion people, Schultz has an unusually broad remit, including oversight of Meta’s marketing organization, the promotion of its products and services to consumers and businesses, product analytics, experience, design, and creative globally. Schultz both built and runs Meta’s data science and data engineering teams, helping set strategy, provide business intelligence, and drive user growth and engagement.
Schultz joined Meta, then Facebook, in 2007, pre-IPO. In his nearly twenty years there, he has pioneered the integration of product and direct response marketing at the company and has run some of the biggest, most effective online direct response campaigns in its history. During his tenure, Schulz has pioneered integrating Meta’s product and direct response marketing and led the company’s 2021 rebrand to Meta.
A vocal advocate for LGBTQ+ rights within Meta and around the world, Schultz first appeared on the Forbes World’s Most Influential CMOs list in 2021 and has each year since.
Alicia Tillman
Alicia Tillman is currently the chief marketing officer at Delta, the world’s largest airline by both fleet size and market cap. She has held this role since joining the company in 2023 from fintech company Capitolis, where she had been its chief revenue officer.
In this role, Tillman leads brand strategy for the airline's marketing, creative services, and community engagement teams and is a member of the company’s Leadership Committee. Charged with bringing Delta's story to life and deepening its relationship with customers globally, Tillman’s influence extends to shaping the global airline's long-term vision and strategy.
In a category where purchase has historically been heavily influenced by price, convenience, and rewards, Tillman has focused on driving growth and loyalty by helping turn Delta into a consumer experience brand. Through a combination of unexpected retail experiences and a widened array of new member benefits, she has helped set a new standard for both the company’s and the category’s approach to loyalty.
Tillman first appeared on the Forbes World’s Most Influential CMOs list in 2018 when she was CMO at SAP.
William White
William White is currently the Chief Marketing Officer at Walmart, and has been CMO of the retail and commercial giant since 2020.
Focused on driving demand, building customer loyalty, and strengthening the iconic retailer’s brand and positioning as a digital-first destination, White’s remit includes oversight of a full spectrum of marketing strategies, planning, customer experiences, and insights.
White is among marketing’s true pioneers of full-funnel and content-embedded retail experiences. In the past year alone, he has ensured that fully 85% of the brand’s media is shoppable, continued developing the company’s commitment to social commerce and its Walmart Creator platform, and led the launch of the company’s refreshed and modernized visual identity, an exercise in restraint and nuance.
With some 25 years of experience in customer and commercial leadership, before joining Walmart, he held marketing leadership roles at Target and The Coca-Cola Company. An active member of the marketing community, White is on the boards of the Ad Council, Association of National Advertisers, and MMA, the Walmart Foundation, and Duke University’s Fuqua School of Business.
White first appeared on the Forbes World’s Most Influential CMOs list in 2021, appearing as number one on the ranked list in 2023.
Class of 2024
Andrea Brimmer
Chief Marketing & PR Officer: Ally Financial
Inducted into The Forbes CMO Hall of Fame in 2024, Brimmer has been stewarding and helping evolve the financial services brand since becoming Ally’s CMO in 2015.
Before Ally, Brimmer had spent two decades on the agency-side of the business, at Campbell-Ewald. She serves on multiple marketing industry boards, including the Ad Council’s, Effies Worldwide, the Mobile Marketing Association, and the Women’s Sports Foundation.
Brimmer first appeared on the Forbes World’s Most Influential CMOs list in 2014 (as Andrea Riley.)
Dara Treseder
CMO: Autodesk
Inducted into The Forbes CMO Hall of Fame in 2024, Treseder is CMO at Autodesk, and has been helping steward the American multi-national technology and software giant’s global demand generation and marketing worldwide since 2023.
Autodesk is Treseder’s 4th CMO role, having also held the title at Peloton, and both Carbon, a leading 3D printing technology company, and as CMO of GE Business Innovations and GE Ventures. She also held marketing leadership roles at both Apple and Goldman Sachs.
Treseder first appeared on the Forbes World’s Most Influential CMOs list when she was CMO of Peloton. In 2022, she was recognized in the number one position on that year’s list.
Class of 2023
Morgan Flatley
EVP, Global Chief Marketing Officer, & Head of New Business Ventures: McDonald’s
Flatley oversees McDonald’s marketing efforts globally, as well as new business ventures designed to extend the reach of the iconic brand. Her tenure at McDonald’s followed nearly 13 years at PepsiCo, where her time included stints as both Gatorade’s CMO and CMO of the company’s Global Nutrition group. Since joining McDonald’s in 2017, Flatley has been the driving force behind some of the company’s most inspired marketing campaigns. She first appeared on this list in 2018.
Class of 2022
Leslie Berland
CMO: Verizon
Berland first appeared on the Forbes World’s Most Influential CMOs list in 2017, and then again each year following until her induction into the Forbes CMO Hall of Fame in 2022. This past January, she joined Verizon as its CMO, after serving in the same role at Peloton, which followed six years as Twitter’s CMO, a post she left at the end of 2022. Prior to her tenure as Twitter’s CMO, she was EVP of global advertising, marketing, and digital partnerships at American Express.
Linda Boff
CEO,: Said Differently, Previously CMO, GE
Today, Boff is CEO of Said Differently, the creative and marketing services agency. Boff joined the agency in 2024, after over two decades with GE, the last 9 of which where she served as the company’s Cheif Marketing and Communications offer. Here, her role included oversight over GE’s global marketing, brand, content, digital and sponsorships, and where she also served as President of the GE Foundation and co-lead of the GE Women’s Network. Boff first appeared on the Forbes World’ Most Influential CMOs list in 2017. In 2024, she was also recognized on the Forbes Entrepreneurial CMO 50 list.
Chris Capossela
Formerly EVP and CMO: Microsoft
After over 30 years with the company, Capossela stepped down from his role as CMO in October 2023, a post he’d held since 2014. Until leaving, Capossela led both the consumer and commercial sides of the over $200 billion annual revenue business. His oversight and influence extended across all Microsoft services and products, business planning, brand, advertising, events, communications, research, ad sales and Microsoft stores. He first appeared on this Forbes list in 2017.
Olivier Francois
Global CMO Stellantis & Brand CEO: Fiat
Francois has been Global CMO of Stellantis across its brand portfolio, which includes, among others, Dodge, Fiat and Maserati, for the past 16 years, and he has been the Global President of the Fiat Group since 2011. The longtime automotive marketer, whose career includes senior marketing stints at Daimler Chrysler, Lancia, and Citroen, first appeared on The Forbes World’s Most Influential CMOs list in 2014. In 2024, he was inducted into the AAF’s Advertising Hall of Fame.
Julia Goldin
Global Chief Product & Marketing Officer: The Lego Group
The Global Chief Product and Marketing Officer for The Lego Group since 2015, this former Coca-Cola marketer and Revlon CMO is responsible for the Group’s product development, marketing, research and insights, licensing, partnerships, and the brand’s in-house creative agency. She first appeared on the World’s Most Influential CMO’s list in 2018. In 2024, under her leadership, Lego was named the world’s “most reputable company” in the Global RepTrak ranking. Goldin was also recognized on the 2024 Forbes Entrepreneurial CMO 50 list.
Kristin Lemkau
CEO: J.P. Morgan Wealth Management
Lemkau first appeared on the Forbes World’ Most Influential CMOs list in 2014, when she was CMO of JPMorgan, a title she held until 2019. In this role, she led a global marketing team responsible for the company’s brand, media, analytics, and consumer communications. Still one of relatively few CMOs to become chief executive, she has been CEO of J.P. Morgan Wealth Management for the past 5 1/2 years and has been with the company for over 25.
Ann Lewnes
Formerly CMO and EVP, Corporate Strategy and Development: Adobe
For over a decade, and before stepping down in 2023, Lewnes was Adobe’s CMO, where she drove the brand’s ties to creativity, the creative community, and its digital marketing and design. Lewnes joined Adobe from Intel in 2006, where she had pioneered the company’s digital shift and spearheaded its growth. She first appeared on this list in 2017, and currently serves on several for-profit and non-profit boards.
Antonio Lucio
EVP and Chief Marketing and Corporate Affairs Officer: HP Inc
Lucio first appeared on the Forbes World’ Most Influential CMOs list in 2012, when he was CMO of Visa, and appeared on the list as the CMO of each of three different companies, also including Facebook (now Meta) and HP. In November of 2023, Lucio returned to HP, his second stint as the company’s CMO, and his 4th time serving as a corporate CMO. Prior to his return to HP, Lucio was the principal and founder of 5S Diversity. He also currently serves as co-founder and advisor at Virtuosi LEAP.
Michelle Peluso
CEO: Revlon; Formerly EVP and Chief Customer Experience Officer, CVS Health
CEO of beauty icon Revlon since November 2024, Peluso entered the CMO Hall of Fame when at CVS. Joing the retail giant in 2021 from IBM, where she was also CMO, Peluso was responsible for helping transform CVS Health’s consumer experience across multiple touch points. She first appeared on Forbes’ World’s Most Influential CMOs list in 2012, when she was CMO for Citigroup. While there, she oversaw all global marketing and brand experiences, digital sales, and the commercial business. Until September 2023, she also served as Chief Customer Officer and Co-President of CVS Pharmacy.
Marc Pritchard
Chief Brand Officer: Procter & Gamble
Pritchard first appeared on the Forbes World’s Most Influential CMOs list in 2013 and has been with the company for over 40 years, serving in various roles including Global Brand Building Officer, Global Marketing Officer, and President, Strategy, Productivity and Growth. Since 2014, he has been P&G’s Chief Brand Officer, responsible for the company’s brand-building disciplines and marketing innovations worldwide.
Raja Rajamannar
Chief Marketing & Communications Officer: MasterCard
Rajamannar first appeared on Forbes’ World’s Most Influential CMOs list in 2015. He has been MasterCard’s Chief Marketing and Communications Officer since 2013, as well as Founding President of the company’s Healthcare business. His responsibilities include oversight of all aspects of the brand’s marketing, and he has been a leader of the company’s transformation. Rajamannar previously had stints at Citi, Diner’s Club and Unilever.
Phil Schiller
Apple Fellow: Apple
Schiller has been with Apple for over 30 years, and when the first Forbes World’s Most Influential CMOs List debuted in 2012, Schiller ranked No. 1., and as he did for five consecutive years. He was the company’s long-time SVP of Marketing, where he led the introduction of a portfolio of products that have since become cultural touchstones. He currently serves as an Apple Fellow, where he has responsibility for the App store and Apple Events.
Diego Scotti
EVP, General Manager: Consumer Group & Global Marketing and Communications, PayPal
In December 2023, Scotti joined PayPal, after over 9 years as Verizon’s EVP and CMO. At PayPal he has responsibility for integrating PayPal’s breadth of consumer products and services and ensuring enhanced brand awareness and use for both PayPal and Venmo. Prior to Verizon, Scotti had been at J. Crew, where he’d also served as CMO. He first appeared on this list in 2017.
Marisa Thalberg
EVP, Chief Customer and Marketing Officer: Catalyst Brands
Thalberg first appeared on Forbes’ World’s Most Influential CMOs list in 2017 and has been recognized on this list for her work as CMO of both Taco Bell and Lowe’s. Today, she is the Chief Customer and Marketing Officer at Catalyst Brands, whose portfolio of iconic retail brands includes among them, JCPenney, Brooks Brothers, Aeropostale, and Eddie Bauer. She joined Catalyst Brands from SeaWorld where she was responsible for the brand and marketing strategies that increase visitation, drive revenue, and elevate the company’s conservation mission. Previously, Thalberg was EVP, Chief Brand Marketing Officer for Lowe’s from 2020. She also served as Global Chief Brand Officer for Taco Bell, for almost five years.
Lorraine Twohill
CMO: Google
Twohill has been Google’s CMO since 2009, coming to the position after six years as the company’s head of EMEA marketing. She recently celebrated her 20th year with the company. Twohill’s influence and remit include managing a global marketing team responsible for telling the Google brand’s evolving story, driving revenue growth, and continuing to help billions of users discover and make the most of Google’s evolving product suite. She first appeared on Forbes World’s Most Influential CMOs list in 2014.
Deborah Wahl
Previously Global CMO: General Motors
Since stepping down in March 2023, from her post as General Motors’ Global CMO, a position she held since 2019, Wahl has been serving as a Board director and advisor. Prior to her time at GM, she had previously been Cadillac’s Global CMO, joining the automotive company from McDonald’s, where she had also been its CMO. She first appeared on Forbes’ World’s Most Influential CMOs list in 2018, when she was CMO of Cadillac.
Keith Weed
Previously CMO: Unilever
Weed first appeared on the Forbes World’s Most Influential CMOs list in 2013, its second year, when he was Chief Marketing and Communications Officer for Unilever, a position he held for over 9 years, from 2010-2019. At Unilever, Weed was responsible for Marketing, Communications and Sustainable Business functions across the FMCG company’s purpose-driven brand portfolio. Weed currently serves as Chair & Independent Director on a number of Boards. Weed was recognized as number one on the World’s Most Influential CMOs list for three consecutive years, one of only three CMOs to have appeared at number one more than once.