Havas Media Network

"Tranquilité d'esprit, contrôle et confiance" : ce sont les bénéfices qui expliquent pourquoi les marques de Tech ont fortement progressé cette année en niveau de Meaningful. 🤖 ➡️ Vous souhaitez en savoir plus sur notre étude Meaningful Brands ? Contactez-nous : meaningful_brands@havas.com #Meaningful #MeaningfulBrands2025 #Media #Etude

Yesterday, we unveiled Horizon Global to the world: a joint venture combining the strengths of Havas and Horizon Media to meet the needs of today’s modern marketer.  In a new article, Ad Age spotlighted this exciting new chapter for our organizations, and what it means for the media industry: https://lnkd.in/gD_ufDRa For the latest news, follow Horizon Global on LinkedIn: https://lnkd.in/ebm9gfzm #HorizonGlobal

From September 27 to October 1, Creative LIAisons is bringing together the global creative community in Las Vegas to help develop the brightest emerging talent. The five-day program runs alongside the judging of the LIA - London International Awards and includes seminars, panels, and workshops. Jackie Lyons, Chief Planning Officer at Havas Media North America, took part in a panel on creativity in media, where she was joined by Linda Cronin (Monks) and Dino Myers-Lamptey (The Barber Shop), both fellow members of this year’s LIA Media Creativity jury. Together, they shared powerful insights on how media is no longer just a channel, but a creative stage capable of shaping cultural impact. They emphasized that any surface can become a communication tool when approached with creativity and that sometimes, media itself is the creative idea. 👉 Read more about this inspiring panel in this article by Roastbrief https://lnkd.in/eEV6eAbt #MediaCreativity #LIA2025 #HavasProud

Today, we’re announcing a new joint venture with Horizon Media: Horizon Global, powered by Havas!    By bringing together the unique strengths of two of the industry’s media leaders, this new, global agency network will deliver with agility, speed, and adaptability to meet the needs of today’s global marketer. “This partnership marks a significant moment for our agencies. In a shifting industry, we look forward to a very exciting partnership, combining our complementary strengths,” shared Yannick Bolloré, CEO and Chairman, Havas. Learn more about this exciting new chapter for Havas and Horizon: https://lnkd.in/eXf-dwp2 For the latest news, follow Horizon Global on LinkedIn: https://lnkd.in/ebm9gfzm 

🧠 AI augments human intuition — it doesn’t replace it. In his article “Why the Future of AI in Agencies Depends on Culture, not Code,” Dan Hagen reminds us that the goal of AI is to move the average to the exceptional, not create a cheap volume of mediocrity. The key? Mindful human interruption. 🔗 Dive into the article to discover why culture, not just code, will define the next chapter of AI https://lnkd.in/e79g-RxS #AI #Culture #HavasProud

Did you know that 67% of parents say they've been influenced to buy something their child saw on social media? The shopping journey is more collaborative than ever, with kids playing a role at every stage. 📲 Dive into "Unpacking Parenthood in the Digital Age", our latest collaboration with Snapchat for Business and Alter Agents, to understand how parents use social platforms and how your brand can show up in meaningful ways. 👉 Read the full article here https://lnkd.in/eSSPgxvt #SocialMedia #Parenthood #Snapchat

AI can’t create lasting value through technology alone. To deliver sustained impact, it must be integrated into an organization’s culture and guided by a clear strategic vision. “Why the Future of AI in Agencies Depends on Culture, not Code” shares key points agencies and brands must embrace for AI to drive real value for both clients and employees. One of the key ideas Dan Hagen highlights is the importance of aligning AI with client outcomes. In the agency ecosystem, clients sit at different levels of data and tech maturity, each facing unique business challenges. The true differentiator will depend on the ability of agencies to combine deep client understanding with agile, flexible use of AI. 👉 Read the full article here https://lnkd.in/e79g-RxS #AI #Culture #Flexibility

Havas’ latest Meaningful Brands™ study shows us that 78% of brands could disappear tomorrow and consumers wouldn’t care. It’s a wake-up call for leaders across industries: efficiency and visibility aren’t enough if your brand doesn’t truly matter to people.    Havas Media Network North American CEO, Greg James unpacks this challenge with Forbes and spotlights how PNC Bank, under CMO Jenn Garbach, leaned into being “brilliantly boring” to build trust - one of the most valuable currencies a brand can hold – and ultimately stronger relevance.    Brands don’t win by chasing the latest phenomenon, they win by being authentic, intentional, and indispensable.    Check it out: https://lnkd.in/exVMWSKV

Whether it’s love or business, maintaining a 27-year relationship is no small feat. However, the long-standing collaboration between Domino's and Havas Media Network UK proves it is possible. Built on trust, mutual respect, shared purpose, and a common vision for the future, this partnership has thrived for nearly three decades. In a recent interview with Marketing Week, Sarah Barron, CMO at Domino’s Pizza UK & Ireland Ltd, and Patrick Affleck, CEO at Havas Media Network UK, share the story behind their enduring partnership and the key ingredients that make it work. Today, we celebrate the extension of our partnership, but more importantly, we celebrate the power of collaboration. Thank you, Domino's, and congratulations to Havas Media UK!🎉 Read the full interview here: https://lnkd.in/eCzNsnAu #ClientRetention #Collaboartion #HavasProud

Last week, industry leaders, marketing and media professionals, and tech pioneers gathered at DMEXCO - Digital Marketing Expo & Conference, Europe’s leading digital marketing and tech event, and we made sure not to miss it!   Martin Popoff, Head of Tech & AdOps at Havas Media Germany, took the stage with a powerful masterclass: “Accelerate your business goals with Google AI Studio.”   Together with Claudia Klewer from EPROFESSIONAL GmbH (part of Havas Market), they showcased how they're leveraging Google AI Studio to: ✅ Reduce complexity in campaign planning ✅ Utilize AI for the creation of creative assets ✅ Build tools that analyze and improve performance ✅ Accelerate learning cycless It's inspiring to see how AI is transforming the way we work and an honor to be part of a community driving innovation in digital business and marketing. #DMEXCO25 #DigitalMarketing #GoogleAIStudio #AI #HavasProud