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Relationship-driven partnerships leader with ten years of experience connecting sports…
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3K followers
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Emma Wakely shared thisThank you so much Cecilia Carloni, for taking the time to tell a bit of my story! It was a fun opportunity to reflect on the past decade at Snap Inc. and the journey of helping to build its sports business. I'm incredibly grateful for the mentors, teammates, partners, creators, and athletes I've had the opportunity to work alongside over the years. I couldn't have done it without all of you, and I'm excited for what's ahead! https://lnkd.in/gfzeiVTbAfter a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook EverywhereAfter a Decade Building Snapchat’s Sports Business, Emma Wakely Is Taking the Playbook Everywhere
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Emma Wakely reposted thisEmma Wakely reposted thisThe rise of athlete led fandom isn't a new phenomenon. But on Snapchat it hits different. Why? Because no likes, no followers and no comments by default means athletes can be their real selves. Posting without fear of the vitriolic and offensive commentary, like that experienced by Saka around the 2024 tournament, from a small minority of so called "fans". Freedom to post = great content. No agency on their account, or curated stock pictures...it's them. Direct to their fans. No filter...well unless it's a Shrek, Bald or Laughing lens. During the World Cup Snapchat's athlete secret super-power is in full force and no-one embraces it better than super star Erling Haaland - as covered by GQ Magazine 👻 x ⚽ = 🔥 Julie Bogaert Anmol Malhotra Emma Wakely Dayne Carter https://lnkd.in/evh5atSpWhy didn’t you football nerds tell me about Haaland’s Snapchat game?Why didn’t you football nerds tell me about Haaland’s Snapchat game?
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Emma Wakely shared thisWe love working with Team Whistle to bring our World Cup Story and Spotlight vision to life through our biggest creators!Emma Wakely shared this"DAZN’s Team Whistle and Snap Inc. have announced a creator program centered around the FIFA World Cup 2026, sending eight creators to cover matches and fan culture across three U.S. host cities — Miami, New York, and Los Angeles. Content will be distributed on the creators’ Snapchat pages, with Snapchat serving as the primary platform for the program. Participating creators include Alix Earle, Jared McCain, Ross Smith, Eva Gutowski, AT Frenchies, Lauren Giraldo, Ocky Way, and Haddy Abdel" Always great to partner with Emma Wakely, Anmol Malhotra and the Snapchat team! Also thanks to Audrey Powell for all her hard work this one! https://lnkd.in/gBNfQPFJSnapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los AngelesSnapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles
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Emma Wakely reposted thisEmma Wakely reposted thisGondola Sports Summit was once again joy wrapped in strategy and fueled by personality. I'll come every year as long as they put it on. Great job to Jared Kleinstein and the entire Gondola team. Special shoutout to the real MVPs of our Tentpole Planning panel - Meg Patten, Kylie Callura and Emma Wakely. See you all next year (but hopefully hear from you all sooner).
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Emma Wakely reposted thisIs there anything better than having ALL your favorite platforms on one stage? Can't wait to see you all here in Denver Kat Marquez (TikTok), Joshua Carroll (YouTube), Allie Harissis (Meta), Emma Wakely (Snap Inc.), Christine Wixted (Reddit, Inc.). See yall at the Summit!Emma Wakely reposted thisCan you believe we are only 3 weeks away from the Gondola Sports Summit?! 🚡⛰️ It’s rare to have ALL your favorite platforms in one room, and that’s exactly what we’re making happen. Take a sneak peek at who you’ll be hearing from while you’re there 👀
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Emma Wakely reposted thisEmma Wakely reposted thisLive sports and entertainment are evolving and so is the fan experience. Four years ago we asked a simple question: How can we make every moment inside a venue feel more interactive and fun? Since then we've reimagined the traditional ‘Kiss Cam’ as the Snapchat Cam- integrating Snap Inc. augmented reality technology directly into live broadcasts and stadium screens to help transform how fans engage at live events. We now have partnerships with over 120 organizations around the world- including leagues, teams, broadcasters, and artists- to bring that vision to life. And today, we’re excited to collaborate with one of the most iconic franchises in sports: the Los Angeles Dodgers. Fans at Dodger Stadium will experience Snap Lenses live throughout the season- adding a new layer of energy to every game ⚾️ 🔥 Big shoutout to the team who made this happen: Emma Wakely, Nicole Shaub, Micah Jackson, Ashley Moje Goldstein, Andres Munoz, Peter Liao, Grace Kao, David Harrow https://lnkd.in/eUrAWiG9
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Emma Wakely shared thisWe’re hiring on my team at Snap Inc. Looking for a Sports & Media Partnerships Specialist (Fixed Term, 8 Months) in LA to jump in and help us work with some amazing partnerships in 2026, heavily focused with our work on the World Cup! If this sounds like you (or someone you know), please check it out here: https://lnkd.in/gZffJphP
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Emma Wakely shared thisLoved speaking with Kyrstin Johnson Bailey (Hunter) Williamson Jessie Schwartzfarb and of course Aarti Bhaskaran about all things Women's Sports on Snapchat!!Emma Wakely shared thisWe wrapped an incredible week at Advertising Week New York! 🎬 Snap joined industry leaders to explore how innovation, authenticity, and creativity are reshaping the marketing landscape. ✨ Our panels sparked meaningful conversations on data-driven insights, the cultural momentum behind women’s sports, and the evolving role of creators. 🤳🏻 ⏭️ Swipe to see key takeaways and standout moments from the stage.
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Emma Wakely shared thisReally excited to announce our partnership with Tagboard to help bring Snapchat Cam into the wild!!Emma Wakely shared this🚨Snapchat Cam + Tagboard = AR produced at scale 📈🤯 In yet another move to disrupt production we’re excited to team up with Snap Inc. to unleash the power of 600+ Snapchat Cam AR lenses and games to our 6,000+ Tagboard creators and producers! Why it matters? 1) Unlimited scale at an effecient price for world class AR creative 2) Endless programming possibilities… just a few ideas: 💡Branded and non-branded crowd cam fun 💡Holiday celebrations 💡Hilarious selfie expressions 💡Fun AR games to drive fan participation 💡New age kiss cams 💡New product releases (jerseys, hats, sneaker drops, etc) “We’re making it simple for producers to bring Snapchat’s iconic AR Lenses to live events on the biggest screens. This partnership with Tagboard unlocks unparalleled opportunities for fan engagement, turning every moment into an unforgettable and interactive experience.” - Emma Wakely, Sports Partnerships, Snap Big thanks to Emma and my longtime industry friend Anmol Malhotra 🤝 DM me, talk to your rep, and/or more details here: https://lnkd.in/d9WZntdS
Emma Wakely replied to a comment
2mo
Jared Kleinstein gondola always the best!!
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Emma Wakely liked thisEmma Wakely liked thisOfficially three weeks into my next chapter and I couldn't be more excited to be joining the team at The Female Quotient as Senior Director of Brand Partnerships, focusing on Sports. They're bringing together incredible people, creating powerful original content, and proving that a small team with a big mission can do amazing things. After spending the last several years in sports media, I couldn't be more excited to combine my passion for sports with work that has such a meaningful purpose. I can't wait to help grow our sports partnerships and bring more brands into the conversations and experiences The Female Quotient is creating. And as a new mom, this mission hits a little differently. It feels pretty special to be part of building a future that I hope my daughter gets to benefit from one day. The biggest thank you to Talia Bender Small and Sarah Williams for taking a chance on me and giving me the warmest welcome to the team, and to Avi Bogart for connecting us and helping me find this opportunity. I’m incredibly grateful and excited for what’s ahead. If you're curious about what we're building at The Female Quotient, let's connect!
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Emma Wakely liked thisEmma Wakely liked thisWe're growing the marketing team at Zipline, hiring for three new roles: • Lifecycle & CRM Manager • Partner Marketing Lead • Sr. Producer This is one of the most exciting times to join Zipline. We've recently launched a new brand, have ambitious expansion plans ahead, and we're building a marketing team obsessed with doing world-class work. If you're interested in the opportunity to shape what's next and have a real impact, I'd love to hear from you. https://lnkd.in/gi2UBnc9
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Emma Wakely liked thisEmma Wakely liked thisProud to be featured by SportsPro and Greenfly in the inaugural Short-Form Showcase. It’s an honor to be included alongside such an impactful group of people across the sports industry, including NBA/WNBA colleagues Tina Jain 👩🏽💻 and Lucy McCalmont. Special shoutout to my wife, Samantha D’Apolito—an MLB star!—who was also recognized in this year’s showcase.
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Emma Wakely reacted on thisExcited to see our partnership with Esports Foundation continue to grow year after year. Gaming is one of the most important and dynamic spaces for our region, and a highly engaged community for Snap, especially in Saudi Arabia. Always rewarding to work on partnerships that bring together culture, community, and innovation at this scale. Big thank you to everyone who helped make this happen: Snap Inc. - Majd AbiAli, Kahlen Macaulay, Emma Wakely, Ahmed Mahdy, and Ghadah Alawami Esports Foundation - Mohammad Al Nimer, AbdulKareem Niazi and Miłosz Szyński Really appreciate the collaboration, trust, and hard work behind this. Excited about what we’ve built together so far, and even more excited about what we can build together in the future!Emma Wakely reacted on this📸👻 Snap Powers New Fan Experiences Across the Esports World Cup 2026 in Paris 📷 From augmented reality and camera technology to creators and Snap Inc. Map experiences, Snap is bringing fans closer to the Esports World Cup than ever before, on and off the platform. For the first time, Snap's CamKit technology is integrated into the video boards across the arenas, allowing fans to interact with Snapchat Lenses during live competitions, including a custom EWC Lens created exclusively for the event. Snapchat creators will be able to engage with the EWC through a range of experiences, reflecting the role creators and fans play in esports that defines the culture surrounding every game: 👻 A dedicated Esports World Cup AR experience on Snapchat. 🗺️ Venue experiences on the Snap Map, helping attendees discover key locations, fan fest zones and activities across the Esports World Cup 2026 venue. 🪞 Interactive AR Mirror activations, providing fans with immersive and shareable experiences throughout the event. 🎥 Together, Snapchat and EWC 2026 are bringing together some of the biggest creators to produce daily content, match reactions and behind-the-scenes coverage from across the tournament. Hussain S. Al-Hajjar, Head of MENA Partnerships, Snap Inc., said: "Gaming is one of the most active and engaged communities on Snapchat, particularly in Saudi Arabia where millions of Snapchatters engage with gaming content every month. The Esports World Cup has quickly established itself as one of the defining moments on the global gaming calendar, and we're excited to bring our biggest activation yet to Paris, creating new ways for fans to connect with the competition, creators and culture that make esports unique." AbdulKareem Niazi, Director Corporate Marketing, Campaigns and PR at the Esports Foundation, added: "The Esports World Cup is shaped by its communities. Every one of those communities has its own identity, expressed through language, humor, traditions and its own way of celebrating the games it loves. Bringing them together in Paris is what gives EWC the character that carries far beyond the competition itself. Our partnership with Snap celebrates that creativity and gives communities new ways to share it with the world." #EsportsWorldCup2026 #ewc2026 #Snap #Snapchat #Paris #France #esports #gaming
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Emma Wakely reacted on thisever since I was a little girl I dreamed of spending all day in one of these
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Emma Wakely liked thisEmma Wakely liked thisLeaders Making Moves This week's notable executive moves across sports, entertainment, and media: Kevin Durant partners with USA Basketball and the RX3 Foundation as a philanthropic partner for the duo's inaugural 3x3 tournament in Orange County, California. Dave Denton named Executive Vice President and Chief Financial Officer at Nike, effective Aug. 17. The former Pfizer CFO will lead Nike's global finance organization and oversee capital allocation strategy. Keke Palmer unanimously appointed to BET's Board of Advisors, supporting the network's growth, accountability, and cultural initiatives. Emma Wakely promoted to Head of Sports & Media Partnerships, Americas at Snap Inc., where she'll continue building relationships with broadcasters, athletes, leagues, and creators. John Reseburg steps into a new role driving talent representation and brand activation strategy across Electronic Arts (EA)'s full portfolio after 15 years with the company. Follow along for more executive moves shaping sports, media & entertainment. 🔗 https://lnkd.in/gBAyP7AH #SportsBusiness #Media #Entertainment
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Emma Wakely liked thisEmma Wakely liked thisSeeing Netflix bring syndicated content from the world's biggest digital publishers onto the platform feels remarkably familiar. When we launched Snapchat Shows in 2018, Snapchat Discover was largely two things: user-generated content and premium Snap Originals. Syndication changed the entire model. Suddenly, we could bring the best of the internet to Snapchat by partnering with the world's biggest digital media brands and creators. It was content we never could have produced ourselves, and it gave users far more of what they actually wanted to watch. It transformed the experience, let us scale in a way in-house production couldn't, and dramatically increased both time spent and revenue. Before long, it became a major focus of the business. We built many of those early partnerships with publishers like Condé Nast, Hearst, and Tastemade, so it's fun to see many of the same names among Netflix's launch partners. Platform strategies tend to rhyme. Every platform eventually reaches the same realization: you can't produce everything yourself. Sometimes the biggest unlock isn't making more content. It's building the best possible home for the content people already love!
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Emma Wakely liked thisOne month in at Spotify and so proud of the work that went into another incredible Spotify Beach at Cannes! Peep our recap reel by the excellent Blindeye Films team 💥 🤙Emma Wakely liked thisLooking at our camera roll from Spotify Beach like…😍 We had a wonderful week seeing fandom at full blast, see you next year! #Cannes #SpotifyBeach
Experience & Education
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Snap Inc.
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Volunteer Experience
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Volunteer: Job Coach
Chrysalis
Work directly with Chrysalis clients, helping them prepare for, find and retain employment by providing job skills training, individualized support, and encouragement!
Languages
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Spanish
Professional working proficiency
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