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Pinterest Business reposted this
Ever found yourself staring at that “perfect” something, online or in a store, and suddenly feeling stuck? Should you buy it? Is it really what you want? With so many choices out there, finding the right one can often feel more overwhelming than inspiring. I talked about this moment at this year’s Pinterest Presents. In a world overflowing with options, Pinterest is designed to clear the noise and help people move from inspiration to confident decisions, with less second-guessing and more satisfaction. At this year’s show, I spotlighted: 📌How Pinterest is helping users and brands overcome decision fatigue, turning overwhelming options into clear, confident choices. 📌 What’s new (and next) for visual search, because shopping is visual and Gen Z is leading the charge. 📌 The magic of boards, timely trends, and our global creator community—all working together to help people discover fresh ideas, save what they love, and get trusted recommendations, all in one inspiring place. If you care about meeting your audience right when decisions are made and want to be part of a more inspiring internet, discover what’s new at Pinterest: https://lnkd.in/gYayiB-P
Pinterest Business reposted this
📌 This morning I attended half of the Pinterest Presents live event, and it was a masterclass in modern marketing to marketers. 📍 There was an entire comedy narrative around Jameela Jamil as 'Agent Red' not being invited to speak at the event, with her sidekicks representing media, growth and content, which provided a really fun illustration of the different elements Pinterest offers. Marketers are humans, and will appreciate being marketed to in an entertaining way! 📌 HUGE Gen Z engagement. Like, unreal...who knew that's where they were all hanging out!? Gen Z has become a bit of a trope in marketing, but the stats were impressive - half their users are now Gen Z and a substantial portion of the generation (I think it was 39%) now search using Pinterest. 📍 Massive respect for their refreshing approach to the belief that you can be a social media company and not exist purely to mine your users' data from their anxiety riddled corpses. Genuinely, under 16s only have access to private profiles. Not just 'by default'. AI is being flagged and screened for. ⭐️ Bonus: "Pinterest rolls out in-app prompt to discourage phone distractions in UK schools" Actions, not words. 📌 They're using AI to get a clear appreciation for users' aesthetics and tastes, meaning brands can tailor and target exactly the audience whose curated feed they fit neatly within. 📍 For paid, there's a clear focus on conversion, improving shopping tools. I'm yet to test this but hit me up if you have experience of this in action. Overall it made me rethink Pinterest's value for brands, what do you think?
Pinterest Business reposted this
What if the latest in AI and automation actually made marketing simpler, not more complicated? At Pinterest, that’s our north star. We are building technology that takes care of the busywork, so you can focus on the work that matters most: building your brand, telling your story, and finding new ways to grow. At this year’s Pinterest Presents, we shared the newest ways we’re helping marketers and partners do just that, from our revamped Pinterest Performance+ Suite, to smarter creative tools that turn inspiration into action, automatically. We’ve significantly increased clicks for advertisers and conversions are up, too. But the real story is about making every stage of the customer journey seamless, efficient, and fun to navigate for brands and users alike. Check out our latest updates here: https://lnkd.in/g9gdkKrV
The clock is ticking! ⏰ There’s only one hour left to register for Pinterest Presents. Secure your spot now! Tune in at 10am PST http://spr.ly/6049Abz0H
Attention all marketers! Are you registered for Pinterest Presents? Don’t miss the global marketing event of the year! Register NOW and tune in today! http://spr.ly/6049Abzmc
Ring ring marketers, Pinterest calling. This is your final call to register for Pinterest Presents. Do you accept the mission? http://spr.ly/6041AnHeW
Pinterest Business reposted this
Just wrapped up a fantastic couple of days in London with the Pinterest team, connecting in person and diving into some of the incredible work happening on the ground. A highlight was participating in Pinterest’s Pinvision Leadership Forum, where we bring together top advertising minds to discuss the ideas and innovations shaping our industry and impacting our partners and users. I loved getting to share how Pinterest is helping to transform discovery, from traditional search to dynamic, multimodal AI-powered experiences. Our goal? To help people not just find what they’re looking for, but to truly uncover what inspires them. The UK continues to be a key part of Pinterest’s international growth, and getting to spend time with our global team is always one of my favorite parts of the job!
It’s official—Pinterest Academy has been selected as the winner of Intellum’s 2025 Growth Makers Award in the Growth category. See how our proven platform is helping ambitious marketers (like you) drive stronger results. Explore Pinterest Academy: http://spr.ly/6041Ap3WS
Secure your seat 👉 http://spr.ly/6049AKnQL
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