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Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge’s Creators section covers the people using these platforms, what they’re making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them.

The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Instagram doesn’t have a plan to pay long-form video creators

Creators are asking why they should use Features if Instagram won’t reward them like YouTube does

Jess Weatherbed
TikTok is going after Yelp and Google Maps with an in-app restaurant guide

For years, the app helped local restaurants go viral. Now, TikTok wants to offer crowdsourced reviews, reservation booking, and curated discovery.

Mia Sato

Latest In Creators

Lauren Feiner
Lauren Feiner
Snap is the only platform left in the next kids online safety trial.

Meta settled the latest set of claims about how its design affected a teen’s mental health, the parties confirm. YouTube and TikTok previously settled, leaving Snap the last defendant standing. Meta spokesperson Liza Crenshaw says settlements like this are common in this process. There’s plenty more left to be tried.

Jess Weatherbed
Jess Weatherbed
A “security incident” is behind AO3’s outage.

The fanworks platform announced yesterday that it could be down for four weeks, and now we know why. Details about the security incident itself haven’t been shared, but no AO3 data has been deleted, and the site runners currently don’t believe that user account information was stolen, but are “unable to rule it out.”

“Earlier today, we detected evidence of a security incident on AO3. We are still in the early stages of response to this security incident and determining its scope. AO3 will remain down while we continue investigating and addressing what has been found so far.”

Jess Weatherbed
Jess Weatherbed
Cinema 4D will “soon” turn sketches into 3D models.

Developer Maxon is teasing a new AI tool generating a model based on an uploaded image, alongside options to reference text and sketches. It’s not clear how the image and sketch options will differ, but 3D creatives are reacting in the comments with other questions: Will it let you turn anyone’s art into a model?

Dominic Preston
Dominic Preston
Substack and Beehiiv want to monetize your podcast.

Both newsletter platforms have helped host podcasts for a while, and now they’re getting into the money side. Last week Substack announced an early access program for dynamic sponsorship placements, with programmatic ads coming “soon.” Smaller rival Beehiiv followed up yesterday, though has both types of audio ad ready to use right now.

Major League Baseball is looking for a new kind of fan

A sport historically averse to internet culture is finding success embracing fandom, trends, and influencers.

Mia Sato
Terrence O'Brien
Terrence O'Brien
Benn Jordan’s long-running investigation of Flock culminates in a ‘review’ of the surveillance state.

Want a recap of all the abuses of Flock? A look at its failures to properly secure its system? An examination of its efficacy? Well, it’s all here, along with possible solutions to the problems of warrantless AI surveillance — including a prototype secure dumb camera.

Jay Peters
Jay Peters
Bluesky now lets you spotlight links on your profile.

With the new profile links feature, you can make buttons for links that sit above your posts. Links to payment platforms will be green.

Here’s what a couple of the buttons look like on my profile.

A screenshot showing Bluesky’s profile links.
Screenshot by Jay Peters / The Verge
New York’s first microdrama film festival searches for its audience

At Alza, the entertainment industry is trying to reinvent itself.

Charles Pulliam-Moore
Jay Peters
Jay Peters
Twitch’s new Stream Recaps let you catch up on a stream you missed.

Twitch describes the recaps as a “highlight reel.” By default, they include clips made by a streamer and their editors, but Twitch says streamers can add, remove, or edit clips.

David Pierce
David Pierce
Today’s Vergecast: Why your favorite creator is building an app.

Creator life involves using a lot of software. Bad software. Stephen Robles is one of the creators who decided to build something better, for himself and for his community. He tells David how he thinks about his responsibility as a developer, how he makes apps, and how AI is changing the way he builds things for his audience.

Nobody is safe from celebrity AI deepfakes

AI photos and videos of celebrities are racking up millions of views on social media.

Mia Sato
Jay Peters
Jay Peters
Druski will reportedly be the first creator to host SNL.

Druski, a comedian and actor, will host on November 7th, according to Puck and Variety. He has more than 6 million subscribers on YouTube, 13.6 million followers on Instagram, and 15.6 million followers on TikTok.

Richard Lawler
Richard Lawler
Did “Russian bot traffic” really disappear after Ukrainian strikes on Yandex servers?

Despite multiple Ukrainian strikes hitting Yandex servers in Russia, a thread by antibot4navalny, which has long tracked state-sponsored social media campaigns and troll farms, explains that the Cloudflare “Bot Traffic” chart many people have cited is really about automated web crawlers operated by Yandex accessing the web.

It’s not connected to “bots” posting on social media, and Russian bot/crawler traffic overall continues to be about the same as normal. Still, are you noticing any difference in the posts and comments you’ve seen online?

Jay Peters
Jay Peters
A Chinese fitness influencer was disqualified for riding a bike during the Berlin Marathon.

Yuanyuan Sun, aka Abeeeer, was photographed on the bike during the race and wrote a statement later admitting that she “did indeed violate race rules,” The Athletic reports. Sun wore Brooks China gear during the event, and the sponsor has terminated its relationship with her.

It’s just another incident of sportsy influencers dropping the ball with brands they represent, following a disastrous golf ad and the shenanigans at the US Open.

Jay Peters
Jay Peters
You can now make Instagram carousels in Meta’s Edits app.

The app gives you a bunch of tools to tinker and tweak your carousel if you want to spruce it up. Check out how the editor works in the below video from Meta.

The carousel-editing tool is launching first on iOS with Android “coming soon.”

Mia Sato
Mia Sato
TikTok is adding even more shopping features.

Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.

TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.

Mia Sato
Mia Sato
A new YouTube feature could get confusing.

Soon, YouTubers will be able to A/B test multiple cuts of the same video to see which hook, script, or edit performs best with their audiences. The company told me the different versions will only be shown to a very small segment of people — but as Marques Brownlee explains, it could get weird. Will people argue in comments while watching two different videos? What happens to timestamps? And who’s the feature really for?

Mia Sato
Mia Sato
YouTube is going after clippers and aggregators.

The company says it will “reduce the reach” of Shorts content that’s re-uploaded without significant changes in an effort to prioritize “original content.” Instagram has made similar promises — but that hasn’t stopped swarms of anonymous accounts from taking over social media feeds through a practice known as clipping. I wrote about the ecosystem in May.

What even is a ‘microdrama’?What even is a ‘microdrama’?
Charles Pulliam-Moore
Jay Peters
Jay Peters
Linktree is getting native messaging.

With the new messaging feature, announced today alongside some new tools for YouTubers, creators will have a Linktree inbox where they can respond to messages, and Linktree will highlight potentially important messages like brand deals or collaboration opportunities.

A screenshot of Linktree’s messages feature.
Image: Linktree
Stevie Bonifield
Stevie Bonifield
TikTok Shop is getting label-free returns through UPS.

You’ll be able to return stuff you bought on TikTok by dropping it off at one of UPS’s Happy Returns locations, without a box or printed shipping label, similar to Amazon’s label-free returns. Reuters reports UPS is offering the no-box, no-label returns through a new deal with TikTok.

Update: Reuters later updated its story to remove the word “exclusive.”

Jess Weatherbed
Jess Weatherbed
Photoshop and Lightroom tools are now in Gemini.

After bringing its plugin to ChatGPT, Claude, Copilot, and Slack, Adobe’s app is now available in Google’s chatbot too. Just tag “@Adobe” in Gemini with your request after installing the plugin, and it’ll surface the best Creative Suite tools for editing photos, generating marketing designs, and more.

an image illustrating Adobe tools arriving in Gemini.
Adobe is aggressively expanding it’s creative tool suite to third-party platforms.
Image: Adobe