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Stevie Bonifield
Instagram is getting an “AI creator” label.

Did those influencers in your Instagram feed go to Coachella, and do they even exist in real life? Creators can voluntarily add a new label to their account if they frequently post AI-generated or modified content starting on Monday.

This is in addition to Meta’s automatically applied “AI info” label for content on its platforms that it detects as being AI-modified.

Screenshots of Instagram’s new “AI creator” label
Image: Meta
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