Memory supply from major DRAM manufacturers to independent module makers could drop to just 30% of the amount supplied in 2026 next year, according to C.K. Chang, CEO of Taiwanese memory vendor Apacer, further tightening an already squeezed supply chain.
Chang made the comments during the company's 1H 2026 investor conference on July 24, and in subsequent media interviews after the conference. Although memory price increases are expected to slow during the second half of 2026 — reportedly due to consumers deciding that RAM is too expensive — he believes severe shortages will persist into at least the middle of 2027, and that DRAM will remain the most constrained segment.
According to Chang, the greatest risk facing Apacer, which buys memory wafers from manufacturers such as SK Hynix and Samsung and turns them into finished memory products, is no longer overpaying for the chips, but failing to obtain any supply at all.
In preparation for growing shortages and to prevent a wider shortfall next year, the company says it grew its inventory to NT$12.4 billion ($383.2 million USD) at the end of June, up from NT$8.38 billion ($259 million USD) one quarter earlier, representing an increase of approximately 48%. The company is also arranging a five-year syndicated loan of up to NT$4 billion ($123.6 million USD) to purchase additional chips whenever manufacturers make them available, among other needs.
Chang’s projection does not mean worldwide DRAM production will fall by more than 70%. His statement specifically refers to the volume major chip manufacturers may allocate to downstream module companies such as Apacer, which purchases memory chips and packages them into DIMMs, SSDs and embedded storage products. DRAM manufacturers are increasingly reserving their output for high-bandwidth memory (HBM), server memory, and other products purchased directly by large AI and cloud customers.
Samsung, SK Hynix and Micron — the world's biggest memory chip makers — are prioritizing higher-margin HBM and advanced server memory as AI infrastructure spending consumes an increasing share of available manufacturing capacity. Chang estimates that approximately 60% of DRAM capacity is now directed toward server-related applications, leaving conventional DDR4 and DDR5 products competing for a shrinking portion of the market.
DDR5 RDIMM server modules have received some of the most aggressive price increases and retain the greatest potential for future mark-ups, according to Chang. Demand from AI servers, enterprise storage, industrial computers and edge AI systems remains strong, while consumer PC and smartphone demand is considerably weaker and more sensitive to rising component costs. That weaker demand is, of course, mostly in comparison to the AI industry. Consumer demand remains strong enough to mop up the shrinking supply. The RAM shortage is now reportedly affecting the price of cars, far beyond consumer electronics.
NAND flash is also being pulled into the AI boom. High-capacity enterprise SSDs are increasingly being used for model storage, data staging and key-value cache offloading, allowing colder portions of AI workloads to spill out of expensive DRAM. Flash cannot replace DRAM outright because it offers considerably lower bandwidth, but it can still serve as a tier within AI memory systems, increasing demand for enterprise SSDs and NAND alongside server memory.
Chang expects DRAM contract prices to rise by approximately 30% during the third quarter of 2026 and NAND flash to increase by more than 20%. He expects price growth to moderate again during the fourth quarter.
Elsewhere, analysts project a 40% increase in DRAM prices in Q3 2026, even as demand extends to the oldest standards still in production. Samsung and SK Hynix, both South Korean companies — who together with US-based Micron Technologies control over 90% of the global DRAM market — had earlier warned that shortages could last beyond 2027. And the CEO of Adata projects that the global DRAM shortage will run for another 10 years.
Chinese manufacturers are not expected to provide immediate relief. Chang said Chinese memory maker CXMT’s DDR5 products had become competitive and that both CXMT and Chinese NAND producer YMTC had narrowed their pricing gaps with established international suppliers. However, domestic demand in China already exceeds available supply, while capacity expansion, manufacturing yields, product validation and platform compatibility continue to limit their ability to change the global balance. Furthermore, the prices of new DRAM modules from CXMT are reportedly similar to those of the big three.
Stockpiling memory inventory at historically high prices carries the risk of substantial losses if the market suddenly reverses. Apacer, however, says it has seen no evidence of an approaching collapse. For now, the company is betting that possessing expensive memory in 2027 will be considerably better than having no memory to sell at all.
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