India’s $315-billion information technology services industry reported another subdued quarter and its next challenge may already be staring outsourcing leaders in the face.The enterprise services business they have dominated for decades is beginning to see a new breed of rival. OpenAI and Anthropic are no longer just building artificial intelligence models. They are moving into enterprise implementation, consulting and workflow redesign, armed
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Business NewsTechAI AI blows up IT playbook: Lines between AI labs and IT services firms start to blur
AI blows up IT playbook: Lines between AI labs and IT services firms start to blur

Synopsis
The enterprise services business they have dominated for decades is beginning to see a new breed of rival. OpenAI and Anthropic are no longer just building artificial intelligence models. They are moving into enterprise implementation, consulting and workflow redesign, armed with an army of Forward Deployment Engineers (FDE). And, another set of ‘AI-native services firms’ is adding to the competition.
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