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Mattel, Inc. (MAT)

12.66 -0.56 (-4.24%)
At close: September 30 at 4:00:01 PM EDT
12.70 +0.04 (+0.32%)
Overnight: 9:16:19 PM EDT
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What's happening with MAT?

31m ago
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Mattel is in a leadership transition after naming Roger Lynch as its next CEO and chairman. The move comes as Ynon Kreiz leaves to become co-CEO of the newly combined Paramount–Warner Bros. Discovery company, while Mattel continues to manage Q2 sales growth and margin pressure.

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  • Previous Close 13.22
  • Open 12.66
  • Bid 11.97 x 100
  • Ask 13.47 x 100
  • Day's Range 12.44 - 13.16
  • 52 Week Range 12.44 - 22.48
  • Volume 11,667,195
  • Avg. Volume 4,301,622
  • Market Cap (intraday) 3.617B
  • Beta (5Y Monthly) 0.73
  • PE Ratio (TTM) 9.45
  • EPS (TTM) 1.34
  • Earnings Date (est.) Oct 27, 2026
  • Forward Dividend & Yield --
  • Ex-Dividend Date Aug 21, 2017
  • 1y Target Est 18.15

Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

corporate.mattel.com

31,000

Full Time Employees

December 31

Fiscal Year Ends

Leisure

Industry

Performance Overview

Trailing total returns as of 9/30/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

MAT
36.19%
S&P 500 (^GSPC)
11.77%

1-Year Return

MAT
24.78%
S&P 500 (^GSPC)
14.40%

3-Year Return

MAT
42.53%
S&P 500 (^GSPC)
78.44%

5-Year Return

MAT
31.79%
S&P 500 (^GSPC)
77.63%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q2 FY26
Revenue 1.13B
Earnings -18.2M
Profit Margin -1.62%

Q3

FY25

Q4

FY25

Q1

FY26

Q2

FY26

0
500M
1B
2B
0.0%
5.0%
10.0%
15.0%
 

Analyst Insights

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Top Analyst

DA Davidson
51/100
Latest Rating
Buy
 

Analyst Price Targets

11.00
18.15 Average
12.66 Current
28.00 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 8/25/2026
Analyst Argus Research
Rating Action Reiterates
Rating Buy
Price Action Maintains
Price Target 22 -> 22
 

Statistics

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Valuation Measures

Annual
As of 9/22/2026
  • Market Cap

    3.78B

  • Enterprise Value

    6.00B

  • Trailing P/E

    9.86

  • Forward P/E

    8.47

  • PEG Ratio (5yr expected)

    0.91

  • Price/Sales (ttm)

    0.74

  • Price/Book (mrq)

    1.89

  • Enterprise Value/Revenue

    1.09

  • Enterprise Value/EBITDA

    7.47

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    7.78%

  • Return on Assets (ttm)

    4.73%

  • Return on Equity (ttm)

    20.50%

  • Revenue (ttm)

    5.49B

  • Net Income Avi to Common (ttm)

    427.37M

  • Diluted EPS (ttm)

    1.34

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    523.86M

  • Total Debt/Equity (mrq)

    137.45%

  • Levered Free Cash Flow (ttm)

    425.32M

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Company Insights

Fair Value

12.66 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports

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  • Mattel: Leadership Change Could Spark Changes to Execution, but We Wait for a Proof Point

    Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.

    Rating
    Price Target
     
  • Brand Investments and Cost Efforts to Stoke Profit Margin Expansion at Mattel in 2027 and Beyond

    Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.

    Rating
    Price Target
     
  • Recent weakness offers buying opportunity

    Mattel Inc. is a designer and manufacturer of a wide range of children's toys. Its most popular brands include Barbie, Hot Wheels, Fisher-Price, and American Girl. Mattel also develops and markets toys based on popular movies. In 2019, the company began the Mattel Film franchise, which includes films, television, digital gaming, and live events that have helped drive demand for its toys. Founded in 1945, the company is based in El Segundo, California, and has approximately 34,000 employees.

    Rating
    Price Target
     
  • Investor sentiment is not low on catalysts these days. Earnings season is

    Investor sentiment is not low on catalysts these days. Earnings season is coming to an end and overall results were impressive. The war in Iran seems deadlocked and now is moving into a new 'economic warfare' phase (details TBA). Inflation data of late has led to neither panic nor joy, with a lessening sense that the Fed might raise rates but also little belief that rates will move lower soon. And let's not forget the new plans from the Treasury department to increase bond buybacks, the back-on tariff fight with Canada, and the pending midterm elections. If nothing else, that all leads to uncertainty. For their part, insiders are coming out of earnings season with improving sentiment. All of the major eight-week sell/buy ratios from Vickers Stock Research have improved week over week, but none have yet broken into bullish territory. From a sector view, eight-week data shows seven sectors with neutral sentiment, three with bullish sentiment, and one that is bearish (but teetering on a move into neutral). Drilling deeper, the bullish sectors include Consumer Staples, Healthcare, and Real Estate; the neutral sectors include Communication Services, Consumer Discretionary, Energy, Financial, Industrial, Materials, and Utility; and the one bearish sector is Information Technology. Still, while Information Technology remains bearish, it's reading of 6.2 is considerably improved from its reading of 16.5 from four weeks ago and needs only to dip below 6.0 to enter neutral territory. This week, we highlight insider transactions of interest at Illumina Inc. (NGS: ILMN) and Stryker Corp. (NYSE: SYK).

     

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