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Wayfair Inc. (W)

84.90 -4.88 (-5.44%)
At close: July 31 at 4:00:03 PM EDT
84.45 -0.45 (-0.53%)
After hours: July 31 at 7:59:44 PM EDT
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News headlines Wayfair is navigating a challenging market with stable category trends but faces caution as consumer conditions soften. The stock is perceived as modestly overvalued against its fair value estimates, with upcoming earnings expected to show growth amid ongoing risks in the housing market.

Wayfair is navigating a challenging market with stable category trends but faces caution as consumer conditions soften. The stock is perceived as modestly overvalued against its fair value estimates, with upcoming earnings expected to show growth amid ongoing risks in the housing market.

Updated 4m ago · Powered by Yahoo Scout
  • Previous Close 89.78
  • Open 89.17
  • Bid 82.75 x 20000
  • Ask 86.09 x 10000
  • Day's Range 84.84 - 89.74
  • 52 Week Range 55.60 - 119.98
  • Volume 3,244,928
  • Avg. Volume 3,691,354
  • Market Cap (intraday) 11.207B
  • Beta (5Y Monthly) 2.96
  • PE Ratio (TTM) --
  • EPS (TTM) -2.35
  • Earnings Date Aug 4, 2026
  • Forward Dividend & Yield --
  • Ex-Dividend Date --
  • 1y Target Est 95.70

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.

www.wayfair.com

11,800

Full Time Employees

December 31

Fiscal Year Ends

Performance Overview

Trailing total returns as of 7/31/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC) .

YTD Return

W
15.45%
S&P 500 (^GSPC)
9.41%

1-Year Return

W
29.34%
S&P 500 (^GSPC)
18.15%

3-Year Return

W
9.03%
S&P 500 (^GSPC)
63.21%

5-Year Return

W
64.82%
S&P 500 (^GSPC)
70.40%

Earnings Trends

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Earnings Per Share

GAAP
Normalized
GAAP
Normalized
 

Revenue vs. Earnings

Annual
Quarterly
Annual
Quarterly
Q1 FY26
Revenue 2.93B
Earnings -105M

Q2

FY25

Q3

FY25

Q4

FY25

Q1

FY26

0
1B
2B
3B
 

Analyst Insights

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Top Analyst

Canaccord Genuity
69/100
Latest Rating
Buy
 

Analyst Price Targets

74.00 Low
95.70 Average
84.90 Current
123.00 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Latest Rating

Date 7/29/2026
Analyst UBS
Rating Action Maintains
Rating Buy
Price Action Raises
Price Target 115 -> 118
 

Statistics

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Valuation Measures

Annual
As of 7/31/2026
  • Market Cap

    11.21B

  • Enterprise Value

    13.78B

  • Trailing P/E

    --

  • Forward P/E

    30.67

  • PEG Ratio (5yr expected)

    --

  • Price/Sales (ttm)

    0.87

  • Price/Book (mrq)

    --

  • Enterprise Value/Revenue

    1.09

  • Enterprise Value/EBITDA

    107.65

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    -2.41%

  • Return on Assets (ttm)

    3.72%

  • Return on Equity (ttm)

    --

  • Revenue (ttm)

    12.66B

  • Net Income Avi to Common (ttm)

    -305M

  • Diluted EPS (ttm)

    -2.35

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.06B

  • Total Debt/Equity (mrq)

    --

  • Levered Free Cash Flow (ttm)

    413M

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Company Insights

Fair Value

84.90 Current
 

Dividend Score

0 Low
Sector Avg.
100 High
 

Hiring Score

0 Low
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
Sector Avg.
100 High
 

Research Reports

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  • Raising price target to $110

    Based in Boston, Wayfair is a leading online retailer focused on furniture, housewares, and other home decor products. Its websites include Wayfair, Joss & Main, All Modern, Birch Lane, and Period. The company's primary market is the U.S., though it also has operations in Canada and Europe.

    Rating
    Price Target
     
  • The major indices are higher at midday. More big banks reported this morning,

    The major indices are higher at midday. More big banks reported this morning, and overall results remain good. Inflation on the wholesale side slowed more than expected last month following good news on the consumer side yesterday. Crude oil is at $78 per barrel. The yield on the 10-year note is down three basis points at 4.56% and the VIX volatility index is at 16.

     
  • Sales and Profits Set for Growth at Wayfair Despite Difficult Home Furnishings Market

    Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.

    Rating
    Price Target
     
  • Sales and Profits Set for Growth at Wayfair Despite Difficult Home Furnishings Market

    Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.

    Rating
    Price Target
     

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