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- About 6 years of product management experience, delivering value to consumers in the…
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Vaishnavi Devi shared this💡 Designing for India’s Gig Workforce Building for delivery partners means balancing simplicity, adoption, and motivation. In this podcast episode with Darshan Suthar, we spoke about what it takes to build for India’s gig workforce at scale. We explored: �� Making products intuitive for non–tech-savvy users 🔹 Solving adoption challenges in real-world conditions 🔹 How gamification and incentives shape partner motivation At the heart of it all is empathy—understanding partner challenges on the ground and translating them into product choices that drive trust and impact. 🎧 Watch the full episode here: https://lnkd.in/eFSFPsVB
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Vaishnavi Devi shared thisJust wrapped up a power-packed AI Mastery Workshop for Product Managers , hosted by Women in Product India and SparkProd Consulting Private Limited We covered: - AI-powered agents - RAG architectures - Rapid prototyping techniques - Real-world AI use cases - ROI frameworks My takeaway: Trust is foundational for AI products to succeed - Built through transparent design, meaningful user control, and feedback mechanisms that make the systems more accountable, reliable, and human-centered AI is challenging PMs to think beyond features — to design systems. It’s about orchestrating data, models, user interactions, and feedback into a cohesive experience. A huge thank you to Malthi SS (Product Coach), Aniket Chhabra, and Swati Awasthi for making AI feel less intimidating and far more actionable. The depth of examples and the breadth of use cases shared were truly impressive. 🚀 Next cohort is open for early access: 👉 https://lnkd.in/gwwwxMJw #AIforPMs #ProductThinking #BuildWithAI #AIWorkshopInterested - AI Product Management Mastery WorkshopInterested - AI Product Management Mastery Workshop
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Vaishnavi Devi shared thisLast week, I had the pleasure of moderating a sharp, insightful session on Quick Commerce at Bits & Atoms by The Product Folks. 🚴♂️📦 We unpacked: 🔁 The second-order effects of quick commerce on consumer behaviour, lifestyle and more 🤖 How AI will reshape the ecosystem — and the evolving role of PMs 💡 The new business models emerging , beyond just commerce or speed Big thanks to the incredibly engaging group of panelists and The Product Folks team for curating such an interesting format of conversations. Thank you Abhay Jani for having me over!
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Vaishnavi Devi shared thisBuilding a great product is just the beginning. Turning it into a core growth engine — that’s where the magic of scale happens. Having led product teams at Swiggy, CRED, and Ola, I’ve seen firsthand how Product-Led Growth can transform the way businesses grow Today at 8 PM IST, I’m joining GrowthX® alongside Prasun Jain for a deep dive into PLG. Here is what we will uncover : 🔍 Inside Product-Led Growth 🛠️ Scaling growth Engines 🤝 Team Alignment The session is exclusive to GrowthX members, but we’ve opened up a few spots for folks in my network. RSVP via the link in the comments. See you there! Thank you Bhoomi Arora for the invite and Virendrasingh Suryavanshi for moderating the session.
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Vaishnavi Devi shared thisExcited to be invited by The Product Folks for an AMA on 'Understanding consumer pulse' 🚀 Looking forward to a great discussion! Thursday, 20th Mar 8 PM IST/2:30 AM GMT Register and drop your questions at : https://lnkd.in/geaRVCXA Thank you The Product Folks Yasiruddin Mohamed and for organizing this #AMA #ConsumerInsights #ProductManagement
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Vaishnavi Devi shared thisLooking forward to this one!Vaishnavi Devi shared thisWe’re excited to introduce Horizon 2025, the Annual Management Fest of IIT Hyderabad! 🌍 This year’s theme – Voyage: Navigating the Unconventional – is all about embracing the unexpected, thinking beyond the ordinary, and exploring uncharted territories in the realms of consulting, finance, and business strategy. Get ready for an unforgettable journey with: ✨ Keynote sessions from industry leaders 🎤 Thought-provoking panel discussions 💡 Exciting competitions that test your strategic skills 🎉 High-energy entertainment, including pronites and more! 🚀 All About MBAs 🎓 powered by Manya - The Princeton Review Ever wondered what it takes to get into a top B-school? All About MBAs is your ultimate guide to navigating the MBA landscape—covering IIMs, ISB, foreign universities, and deferred MBA programs. Featuring esteemed speakers: Tony Xavier: IIM Lucknow alumnus and Chief Learning Officer at IMS Learning Resources Randhir Raj Singh: ISB alumnus and co-founder of Gabru Di Chaap Sumit Singh Gandhi: CEO of CATKing Educare, a prominent MBA coaching institute Roshni Pande: An alumna of IIT Hyderabad and IIM Bangalore (MBA, 2022) 📊 Breaking Brands🔥 powered by The Product Folks What does it take to build a successful brand? Breaking Brands brings product leaders who have shaped iconic brands to share their experiences, challenges, and key insights on brand building. If you’re passionate about startups, branding, and product management, this is a session you don’t want to miss! Featuring esteemed speakers: Vaishnavi Devi: Currently serving as the Director of Product at Swiggy. Her journey includes experience as a Product Manager at CRED and as Product Director at Ola Yash Agrawal: IIT Hyderabad alumni. Served as an Associate Director of Product at Ola(Krutrim) and currently working at Browerstack as Principal PM Mark your calendars! 📅 Join us on 1st February 2025 for these exciting events and more! Stay tuned for more updates and get ready to be a part of Horizon 2025—where ideas meet action! 🌍 ✨ #Horizon2025 #ManagementFest #IITHyderabad #Consulting #Finance #MBA #BrandBuilding #Networking #Voyage #Innovation
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Vaishnavi Devi shared thisVaishnavi Devi shared thisHow to Create Allies in Product Teams 👇 A powerful strategy I’ve learned from Vaishnai: Preparation + Clarity = Strong Alliances. 1️⃣ Do the Prep Work: She gathers data, consumer insights, market trends, and talks to PMs, marketing, and other teams. The goal? A fully informed perspective to build trust and support. 2️⃣ Always Answer the “WHY”: She’s ready to explain why each decision matters. When you can clearly communicate the reason behind your choices, others will back you. 3️⃣ Execute with Conviction: Confidence comes from knowing your stuff. When you’re prepared, you stand strong—and that earns allies. Takeaway: Build your knowledge, connect the dots, and execute with confidence to create real allies. here is the link to the full episode https://lnkd.in/g-mxnfZ4 #Leadership #ProductManagement #Teamwork #Strategy #Preparation
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Vaishnavi Devi shared thisVery excited to be a part of this with some amazing product leaders Malthi SS (Product Coach) Sindhu Kandipati Saloni BorarVaishnavi Devi shared this#ProductTalkwithMalthi is back with yet another #LIVE online event and this time not with one but 3 incredible Product & Design Leaders. Topic - Breaking the Product Leadership Ceiling Sindhu Kandipati - Director PM, Wadhwani Foundation Saloni Borar - VP - Design , SalesForce Vaishnavi Devi - Director PM, Swiggy If you would like to join us in this virtual event then register here: https://lu.ma/rarfcq1j You can send me your questions as comments SparkProd Consulting Private Limited Product Talk with Malthi
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Vaishnavi Devi shared thisExcited to be a part of #Jumpstart2024 by #WeWorkLabs as a product mentor, contributing to a value-driven event for the entire ecosystem. See you on January 20th and 21st at WeWork Symbiosis, Bangalore! Learn more here: https://lnkd.in/gY-K-c_J #FundingIndiasFuture WeWork India Karishma Chandwani Arvind Radhakrishnan, CFA Aniket Jagtap Mohini Kumar Shenjit BasuWeWork Labs Jumpstart 2024 | Tickets are live now!WeWork Labs Jumpstart 2024 | Tickets are live now!
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Vaishnavi Devi liked thisVaishnavi Devi liked thisA picture is worth a thousand directions 📍 Now, you can add a photo of your building or entrance to make finding your doorstep easier. Vaishnavi Devi Rohit Kapoor Saurav Goyal Komal Arora Rohit Jalan Prateek Shrivastava
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Vaishnavi Devi liked thisVaishnavi Devi liked thisBack in BLR & excited to host a banger 💣 The next era of product building and how careers are going to shift is a conversation in every single WhatsApp group I’m in And that's exactly why we thought we’d get the best folks in the industry to jam on exactly what’s happening and how you can prepare best for it 👀 Our quarterly Bits n Atoms, this time w Toast & The Product Folks → Vaishnavi Devi, AVP Product Management at Swiggy, consumer product at the scale and love that only very few do → Gagandeep Arora, GM Payments at Tata Digital, always the most interesting anecdotes across the table → Rajat H., Product Leader at Toast, building global SMB software out of India and someone I’ve had the pleasure of having the most interesting discussions Promise you it’s going to be dense, edgy & stuff you find one ChatGPT query away ;) Friday, Sept 11. Limited seats, request for an invite here - luma.com/mmu5ji6f See you there! #growtogether
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Vaishnavi Devi liked thisTwo days, 25th and 26th September at The Great Product Festival 2026 in Bengaluru, India and what an experience! What I loved most was the sheer variety of conversations — AI, agentic commerce, consumer products, product strategy, experimentation, growth, AI agents and the future of product. And perhaps my biggest takeaway: *Amidst all the AI excitement, the fundamentals still matter.* Great products still need a - 1. Clear customer problem 2. Strong discovery 3. Good strategy 4. Data-driven decisions 5. Experimentation 6. Above all, empathy for the customer. One personal highlight was listening to Lalitha Ramani K ma’am from Google Maps. I was genuinely glued to her talk — there’s something about the way she thinks, communicates and carries herself that is simply magical. Walked out as a big fan! ❤️ A huge shoutout to Swati Awasthi and AMRIT RAJ , the wonder woman and super man behind Women in Product India and this amazing festival. It was such a pleasure working with you both! ❤️ And thank you to the wonderful teams at Freshworks and Toast for being incredible hosts with great infrastructure, an amazing IT team and, of course, some really yummy food! 😊 Minakshi Khuntia Aishwarya Thilak And finally, the best part — my roomies Aarati Mankar Swathi Chirravuri and Sreevally (Sree) Pasumarthy - those late-night conversations, laughs, catching up, shopping and reliving old times! It was also lovely meeting so many women in product and members of the Women in Product India core team. The energy, camaraderie and passion within this community are out of the world! Saaniya Afreen Priya Mahadevan Priyanka Mahadevan Neha Nadiger Vishwajeet Jonnada,CSPO® Came back with new ideas, new connections, lots of inspiration — and plenty to think about. Shivalik Sen Vaishnavi Devi Aditya Singh Rekha Poosala Subhadeep Mondal Anuj Rathi Dipika Jaikishan Ekta Shah *The future of Product may be AI-powered, but great products will always be human-centered.* #GreatProductFestival #WomenInProduct #ProductManagement #AI #ProductLeadership #AgenticAI #ProductStrategy #Bengaluru #FutureOfProduct
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Vaishnavi Devi liked thisVaishnavi Devi liked thisVery excited to have kicked off a very special India–Japan collaboration bringing Japanese balloon origami artists and Indian Tholu Bommalata artisans together to create something spectacular. Five artists from Japan and five Indian artisans came together at our Bangalore space to explore the intersection of two very different art forms: Japanese balloon origami and Tholu Bommalata, India’s traditional leather shadow puppetry. Along with Japanese artist Ken Okamuro, the Folkluru team and master artisan Sindhe Siva, we explored how Ken-san’s balloon origami practice could take form through the leather, colours and painting language of Tholu Bommalata. What makes this even more special is how quickly it all came together. The idea sparked just two months ago that jacob mathew came up with. And over just three intense days at Zwende, the team brought two life-sized horses to life : a 6-foot-tall leather horse alongside Ken-san’s paper origami horse. Paper, leather, sketches, prototypes, experimentation - our office became one large workshop. The two horses were then exhibited as part of Folkluru at Bangalore Design Week. A big first for India × Japan. And an even bigger moment for us at Zwende. When I started Zwende, I always imagined Indian craft travelling beyond India - through ideas, collaborations and conversations with artists around the world. Two months ago, this was just an idea. And suddenly, I was standing in our office watching artists who had travelled from Japan working alongside Indian artisans to bring it to life. That was incredibly special. In fact, Zwende gets its name from the Spanish word duende : that hard-to-describe feeling of soul, emotion and magic that you sometimes experience through art. Watching all of this come together, I couldn’t help but think: this is exactly the feeling we named Zwende after. My heart was full. And yes, I shed a tear. Our first international artist collaboration, the first of many to come! Sujay S Rujutaa Joshi jacob mathew Srishti School of Art, Design & Technology Association of Designers of India
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Vaishnavi Devi liked thisVaishnavi Devi liked thisAn evening to reminisce with some fantastic people and we all had few things in common- craziness , passion to build and hustling Amazing event with eminent speakers on variety of topics by Swati Awasthi and AMRIT RAJ at The Great Product Festival It was fun catching up with my learners from my AI PM course. Swati Sharma Suchitra Ravichander Raghu Lalitha Ramani K session was very powerful and as expected she was surrounded by attendees for a long time. Blessed to have worked with her and mentored by her Super stoked to have met Ritika Chugh Adithi S. Deeksha Anand Nitin Pulyani finally in person Always a pleasure to meet Vaishnavi Devi Sandeep Balaji Malavika Lakireddy Pleasure to connect with Abhinav Gandotra Sreevally (Sree) Pasumarthy Shalini Dayanidhi Vishwajeet Jonnada,CSPO® Himajaa Indukuri
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Vaishnavi Devi liked thisVaishnavi Devi liked thisInstamart, India’s quick commerce platform, has announced plans to strengthen its battery-swapping infrastructure through partnerships with Yulu, an electric mobility-as-a-service (MaaS) provider, and Yuma Energy, a battery-swapping network operator. Read more: https://lnkd.in/dwK92dTk Anant Choudhary, VP, Driver & Delivery Org - Instamart Deepak Nanwani, Head of Revenue and Operations, Yuma Energy #retail #businessnews #update #quickcommerceplatform #instamart #yulu #yumaenergy #partnerships #electricmobility #expansion
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Vaishnavi Devi liked thisVaishnavi Devi liked thisDay 1 at The Great Product Festival 2026 was one for the books. 🔥 Big ideas. Bold conversations. Brilliant builders. And a room buzzing with energy from start to finish. Here’s a glimpse of everything that went down on Day 1. 🎥✨ Super excited for Day 2 🚀 #TGPF2026 #TheGreatProductFestival #Day1Highlights #ProductCommunity #InfiniteBuilders
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Vaishnavi Devi liked thisVaishnavi Devi liked this"Take a left after the tree with 4 sleeping dogs..." 🐶📍 We’ve all been there, trying to guide someone through a complex gate or compound. The hardest part of last-mile delivery isn't the road - it’s navigating the final 100 meters. Our delivery partners spend incredible amount of time locating exact drop points. So we built a simpler fix: Location Photos on Swiggy. Instead of back-and-forth calls or long text directions, you can now add Location Photos directly to your saved address on Swiggy. Why it helps: ⚡ Faster Deliveries: Zero back-and-forth calls. 💰 More Partner Earnings: Less time searching = more orders fulfilled. Help us help them deliver faster. Add a photo to your address today! 📸✨ Sidharth Bhakoo Vinit Kumar Kartik Tangirala Laksh Sharma Anuj Gupta Komal Arora Rohan Chhazed Vaishnavi Devi Prateek Shrivastava Sandeep Reddy Jetty Girish Singhal Ashish Gupta Sanghamitra Chakraborty Mitali Lambah Rohit Jalan
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Vaishnavi Devi liked thisVaishnavi Devi liked thisI think Swiggy just solved a very small problem that could mean more orders!!! Yesterday I wanted a Starbucks coffee + a Smoor pastry. Earlier, if I added the coffee and then added something from SMOOR, one would get removed from the cart. So I had 2 choices: No budget: Pick one. Avg budget: Place 2 separate orders. 😭 Now I can keep both in the same checkout. Separate restaurants. Separate delivery. Separate ETAs. And separate coupons. That last part caught my attention from a product lens. I could use a coupon for SMOOR and another one for Starbucks, while still having one checkout experience. So Swiggy has essentially removed a small decision point from the customer journey: “Do I really want both, or should I just pick one?” Less friction → fewer compromises → potentially more items in the basket. A small UX change, but an interesting conversion + basket-size play. And personally? Guess who’s going to have bigger Swiggy orders now? 😂 #ProductManagement #ProductOps #ProductStrategy #ProductThinking #UX #CustomerExperience #ConsumerTech #Swiggy #FoodTech #GrowthProduct #ProductDesign #Productanalyst
Experience & Education
Projects
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VLSI services based firm - Marketing framework and ROI model
Conducted primary and secondary market research on VLSI industry
Conducted portfolio analysis of the firm and competitor analysis
Analyzed the existing sales strategy
Identified a new customer segment and developed sustained customer segmentation model
Devised online/offline marketing strategies and a model to measure lead generation
Other creators
Honors & Awards
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Torch Bearer - Indian School of Business
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Torch bearer award for service, commitment & leadership in various activities of the school; awarded to the top 10% of the class (CO2014)
Recommendations received
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