Next time someone asks you to justify spend, you’ll have the answer. New research from Tracksuit and Google puts concrete numbers behind what the best marketers already know: 📈 Brand awareness drives Share of Search. 🔮 Share of Search is a leading indicator for market share. ⏱️ The earlier you invest, the greater the return. Read the Return on Awareness report, and hit “Save” for easy access when you need it: https://goo.gle/4eVN5uF
Google for Business AUNZ
Advertising Services
Pyrmont, NSW 1,910 followers
Welcome to your go-to hub for all things Google Ads and YouTube advertising across Australia and New Zealand.
About us
Welcome to your go-to-hub for all things Google Ads and YouTube Advertising across Australia and New Zealand.
- Website
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business.google.com
External link for Google for Business AUNZ
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Pyrmont, NSW
Updates
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It’s official, the next wave of ad innovations have landed at #GMLAUNZ 🚀 From ads that answer to powerful new ways to measure your true ROI, the future is looking smarter than ever. Some of the standout product announcements: 📝 𝗔𝗜 𝗕𝗿𝗶𝗲𝗳 (Available in Beta for selected customers) 🛍️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗲𝗲𝗱𝘀 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 (Available in Beta for all customers) 📊 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝘆𝗽𝗲 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 (Available in Beta for selected customers) 🔮 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (Beta for selected customers coming later 2026) 🛒 𝗔𝗜 𝗠𝗮𝘅 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 (Available in Beta for selected customers) 🎨 𝗔𝘀𝘀𝗲𝘁 𝗦𝘁𝘂𝗱𝗶𝗼 (Coming later 2026) And more ✔✔✔ To catch up on all of the announcements, register to watch Google Marketing Live 👉 https://goo.gle/3QY0uKu
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AI is the fastest racehorse we’ve ever seen 🐎 Marketers are rushing to become "AI experts", but Mark Ritson, brand strategist, former marketing professor, and advisor, suggests we're focusing on the tool instead of the craft. 💡By focusing on the big picture, marketers can move past the tactical noise, understand the brand's true positioning, and ask AI the right questions. Catch the full episode of Frontier CMO with Mark Ritson 👉 https://goo.gle/4w3nkzk
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Google for Business AUNZ reposted this
Consumers are no longer passively consuming media. They are choosing how they are entertained, informed and inspired, actively choosing content that aligns with their purpose. For brands, connecting with these engaged audiences now means mastering the creator economy, an ecosystem currently disrupting everything from late-night TV to live stadiums. Missing out means losing connection, community, and customers. Here are the key takeaways from YouTube’s #Mumbrella360 Platinum session on how brands can leverage creators to secure long-term relevance. Read more: https://lnkd.in/gWD8mPjb
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Google for Business AUNZ reposted this
🚨 Have you secured your spot for #GoogleCloudSummit Sydney / Warrane '26? The question for business leaders is no longer "what is possible with AI?" — it's "how fast can we scale it to drive real business outcomes?" 🛠️ The answer lies in enterprise-grade execution! On 25 June, Paul Migliorini (VP, Google Cloud ANZ) will take the stage alongside a lineup of leaders putting this into practice. You will hear directly from Gen Elliott (Bunnings), Sherif Mansour (Atlassian), Michelle Sherwood (Transurban), and Ian Thorpe AM (ReachOut Australia)! From exploring what true scale looks like in practice with these industry pioneers to experiencing live Agentic AI demos on the showcase floor, this is your opportunity to build a tailored roadmap that empowers your team to innovate faster. Register today → https://goo.gle/3QnxfR1
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From a local startup to a $1.15B USD global powerhouse. How did Eucalyptus unlock that level of exponential growth? 🚀 By setting up a comprehensive measurement infrastructure, Eucalyptus unlocked a scalable acquisition engine that turned Google Search and YouTube into massive growth drivers. The payoff in just one year? • +$42M in incremental revenue • 9X more incremental conversions •...all while strictly maintaining profitability. Swipe through to see the growth playbook Tim Doyle and the Euc team used to scale global digital healthcare 👉 For more insights from Google Marketing Live, register to watch the event: https://goo.gle/3Qz65GV #GMLAUNZ
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Modern shopping isn't just a single transaction, it's a multi-layered mission. 🛍 Catch the latest AI innovations at Google Marketing Live Delivered! Register now to watch the event 👉 https://goo.gle/4eNjJzq #GMLAUNZ
Unlock AI-powered commerce | Register for Google Marketing Live Delivered
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Video watch behaviours are deeply personal, and YouTube delivers. 📹 Catch how AI is evolving video at Google Marketing Live Delivered! Register now to watch the event 👉 https://goo.gle/4vg1x7q #GMLAUNZ
Unlock AI-powered commerce | Register for Google Marketing Live Delivered
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The next era of AI Search is here ✨ The way we search is evolving—it's more complex and conversational. Catch the latest AI innovations in Search at Google Marketing Live Delivered! Register now to watch the event 👉 https://goo.gle/4eQ0FzJ #GMLAUNZ
The Next Era of AI Search | Register for Google Marketing Live Delivered
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📣 Marketers, Google Marketing Live just wrapped! Our biggest Ads innovation event of the year brought massive announcements across Ads, AI, and YouTube. The big takeaway this year: The Gemini advantage is your business advantage. Be sure to tune in to hear from Google leaders and industry experts. 👉 Register to watch Google Marketing Live: https://goo.gle/4uDDlL6 #GMLAUNZ
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