How can publishers responsibly leverage AI to combat news fatigue and drive meaningful growth? Greece’s largest online publisher, ProtoThema, recently partnered with the Google News Initiative and FT Strategies to integrate Gemini directly into their newsroom workflows. The impact speaks for itself: 📉 22% reduction in bounce rate using "AI Takeaways" 🔍 20% boost in search traffic via new semantic search 💬 10x scale in comment moderation ⏱️ 20% sessions growth through smart article recommendations Discover how ProtoThema is reimagining their digital news experience ▶️ https://goo.gle/4vw8FNl
Google News Initiative
Online Audio and Video Media
Mountain View, CA 69,591 followers
Partnering with journalists and publishers to build a stronger future for news.
About us
Partnering with journalists and publishers to build a stronger future for news.
- Website
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http://g.co/newsinitiative
External link for Google News Initiative
- Industry
- Online Audio and Video Media
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, CA
- Specialties
- journalism, media, marketing, subscriptions, AI, and content creators
Updates
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We are proud to partner with FT Strategies on this AI Lab dedicated to publishers in France, the Middle East, and Africa. Over the last 23 weeks, these 10 leading publishers have done outstanding work to build robust, long-term AI strategies across their newsrooms and drive sustainable innovation. Congratulations to this cohort! Learn more about their journey ▶️ https://goo.gle/3QN0a0X Al Jazeera Media Network, Al-Masri Al-Youm, BFMTV, La Montagne-Centre France Sa, France 3 Auvergne Rhône-Alpes, Hürriyet, La Dépêche du Midi, Le Parisien, L'EQUIPE, and Prisma Media
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Are you a news organization or news creator in the Philippines looking to better reach and engage the Gen Z demographic? Project Sigma offers the hands-on guidance you need to successfully launch initiatives that resonate with younger audiences. Apply here ▶️ https://goo.gle/3SWIaly
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💡Giving newsrooms the tools to dream bigger. The Google Creative Ads Lab with Three Are One embeds intuitive tools directly into publisher workflows. Now, publishers can seamlessly bring premium, scalable campaigns to life across their digital and physical properties—helping local advertisers connect with communities like never before.
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Analyzing search interest just got more powerful. You can now quickly compare a trend's change against preceding periods directly within Google Trends. When you add a search term or topic, new chips appear above your timeline detailing percentage changes for various periods. Whether you are analyzing month-over-month data for a developing beat or year-over-year benchmarks for a seasonal feature, a single click overlays the historical comparison line onto your graph. This gives your newsroom the instant visual context required to verify search interest and strengthen data-driven reporting. Try it now ▶️ https://goo.gle/3YDw3cQ
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📅 Join the Creative Ads Lab India, a one-month intensive program in July 2026 designed to elevate Indian news publishers into full-service creative partners. Applications are open until June 22, 2026 (11:59 PM IST). Only 10 publishers will be selected for this cohort! Apply today ▶️ https://goo.gle/4udVyiq Learn more about the program ▶️ https://goo.gle/4uLc5Lx
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When La Dépêche du Midi prepared to cover the trial of the decade, their deep archive was both a goldmine and a challenge. Enter #NotebookLM. Through Google News Initiative training, their newsroom learned to use AI to reconstruct complex chronologies and synthesize evidence in seconds. It even helped them track down a forgotten camper van license plate to uncover a brand-new witness. Discover how journalists globally are using technology to support their work in the newsroom. https://goo.gle/4dXCCPY Christophe Rauzy Bruno Jauffret
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📅 L'événement SCL fait son retour à Paris le 25 juin ! Inscrivez-vous pour découvrir les dernières actualités de #GoogleSearch Rejoignez-nous pour cet événement en présentiel — une conférence dédiée aux éditeurs de sites Web, éditeurs de presse et professionnels du marketing digital / experts SEO curieux de comprendre les évolutions du Search à l’heure de l'IA. Au programme : découvrez les dernières nouveautés de Google Search et Discover ; et participez à une session de Questions et Réponses avec l'équipe Google Search Central Live sur les meilleures pratiques afin de maximiser la visibilité de votre site. Les invités sont conviés à s'inscrire pour obtenir une place avant le 10 juin et recevront une confirmation d'ici le 15 juin, en fonction des places disponibles. Vous pouvez vous inscrire à l'adresse suivante ▶️ https://goo.gle/3RSbQ2J
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The future of publisher monetization in India is officially here. Following the incredible success of our engagement tools last year, we are thrilled to launch the full suite of Reader Revenue Manager (RRM) monetization features for all publishers across India! Indian publishers can seamlessly activate direct, friction-free revenue streams through: 📈 Premium Subscriptions 💬 Reader Contributions 📩 Exclusive Product Bundles Empower your audience to support your journalism directly. Get started today https://goo.gle/3LH4PvF Not in India? Let us know where you'd like to see RRM next https://goo.gle/4ubMoUp
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📣 Join the App Growth program, a four-month intensive program designed to help news publishers transition from successful launch to global scale by leveraging first-party data, app store optimisation, effective monetisation and AI-powered personalisation. Applications are open until June 6, 2026, 11:59 PM IST. Only 20 publishers will be selected for this cohort! Learn more ▶️ https://goo.gle/4dmHQTN Apply here ▶️ https://goo.gle/4nx62Ym
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