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Think with Google

Think with Google

Advertising Services

Mountain View, California 961,303 followers

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Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.

Website
http://ThinkwithGoogle.com
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
Mountain View, California

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  • Think with Google reposted this

    View profile for Gaurav Bhaya
    Gaurav Bhaya

    #CannesLions2026 was an incredible celebration of creativity. It felt ... exactly nothing like a Monday morning budget meeting 😉 It was such an inspiring week filled with great ideas, but the reality is, the real work happens when we take those ideas back to the corporate boardroom. If you want your marketing budget to be treated like an instrumental growth lever rather than a line-item expense, you have to change the conversation. I sat down at the #GoogleBeach with three brilliant leaders—Shakir Moin (President of Marketing NA, The Coca-Cola Company), Dorean Kass (EVP, TransUnion), and Leonardo Fascione (Partner, Boston Consulting Group (BCG))—for a lightning round on one crucial question: "What is your single golden rule for winning over the CFO?" Take a look at what they had to say!

  • Think with Google reposted this

    View organization page for Google Ads
    Google Ads

    938,825 followers

    Search queries are getting 3x longer. If your brand is still optimizing for 2-word keywords, you're already missing the moment. 🚨 At this year's #CannesLions2026, brand leaders from IKEA, DoorDash, and Debenhams sat down at the #GoogleBeach to pull back the curtain on how AI is fundamentally reshaping consumer behavior—and how they are adapting. From capturing highly specific, long-tail consumer intent to managing multi-million-sku inventories at a scale previously impossible, watch to hear how they are leveraging AI-powered campaigns to stay ahead. 🔹 𝗜𝗞𝗘𝗔: Moving beyond internal loyalty data to capture consumer exploration journeys. 🔹 𝗗𝗼𝗼𝗿𝗗𝗮𝘀𝗵: Navigating a 27% YoY increase in longer, situational search queries. 🔹 𝗗𝗲𝗯𝗲𝗻𝗵𝗮𝗺𝘀: Operating fully demand-led AI strategies to capture spontaneous revenue. The mandate for marketers? Stop looking at AI as a backend technical enabler, and start treating it as your primary growth driver. 👇 How is your team adapting your search strategy to keep up with conversational intent? Share in the comments! Featuring: Debbie Weinstein, President EMEA, Google Brendon Kraham, VP Global Search Ads and Commerce, Google Andy Wells, VP, Growth Marketing, DoorDash Linda Ha, Deputy CMO, IKEA Daniel Finley, Group CEO, Debenhams

  • Think with Google reposted this

    View profile for Brad Jakeman
    Brad Jakeman

    Walking around Cannes Lions International Festival of Creativity this week and everyone seems to be asking versions of the exact same thing: “What’s your AI strategy?” IMHO, there’s no such thing as an AI strategy.  There are marketing strategies. There are brand strategies. There are business strategies. AI is an enabler to those. AI is an enabler to your marketing strategy. If you’re solely focused on doing things faster and cheaper, you’re still working with the same processes. AI should help you make new processes to find better insights and build better ideas. Data is not the destination. AI gives us an incredible baseline of fluid data. But data on its own drives zero growth. Purpose-led storytelling creatively executed within a big idea is the ultimate economic multiplier that turns that raw data into actual business drivers. Efficiency is a race to the bottom. Bringing advanced technology in-house just to do the same old things cheaper is a massive trap. Don’t add AI onto an obsolete marketing model; use AI to build new processes that support new insights. Real business growth happens when you use AI to reshape your processes. It gives you the real-time insights needed to spark great ideas that truly express your brand’s purpose. #CannesLions2026 #GoogleBeach

  • Think with Google reposted this

    View organization page for YouTube for Business
    YouTube for Business

    137,900 followers

    Creativity is at its best when everyone has a voice. 🌈 Yesterday, the #YouTubeBeach came alive for our YouTube Pride Celebration. A massive thank you to the creators, partners, and changemakers who joined us to celebrate community, identity, and impactful storytelling at #CannesLions2026. Check out the highlights from a beautiful afternoon on the Riviera. 👇 #YouTubeCannes #GoogleBeach Featuring: Pedro Pina, VP of YouTube EMEA

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  • Think with Google reposted this

    View profile for Stephanie Horton
    Stephanie Horton

    What does the future of premium storytelling look like when inspiration and consumer intent happen simultaneously? It’s a question that had been top of mind for me this past week at #CannesLions2026. Yesterday at the #GoogleBeach, I had the absolute pleasure of sitting down with the visionary co-founder & chief creative officer of @EE72, @Edward Enninful to discuss exactly how elite tastemakers are navigating this massive technological shift, without losing their creative soul. The energy on the beach was electric, and our conversation underscored that we are entering a brand-new frontier of marketing where speed meets soul. Watching marketing leaders experience our Try-On-You tool firsthand on the #GoogleBeach brings that lightbulb moment to life. It moves marketing from static representation to personalized connection. For those who couldn’t make it to France but want a clear plan of action to guide your teams through this new creative era, we’ve compiled our top insights and playbooks into a framework for marketing leaders. 👉 Learn more at @ThinkwithGoogle and download the full report here: https://goo.gle/4exj8C9

  • View organization page for Think with Google
    Think with Google

    961,303 followers

    This week at #CannesLions2026, hundreds of marketing executives gathered with a shared focus: transformation and productivity. And whether we look at the mechanical world of F1 racing or the digital world of artificial intelligence, the ultimate success principles are exactly the same according to Joshua Spanier: 🏁 𝐓𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: Louise McEwen (CMO of McLaren Racing) and F1 Champion Lando Norris shared how they engineered an incredible team comeback. The secret? Hiring the best in their fields, shutting out external noise, and establishing absolute trust under pressure.  ✨ 𝐃𝐢𝐫𝐞𝐜𝐭, 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞: Google DeepMind's Demis Hassabis showcased how generative AI models are learning to simulate our physical world. For marketers, this means basic text-to-asset creation is giving way to fine-grained, live-iterative control. You will soon direct AI tools using natural language.  At the end of the day, the magic isn't in the model or the machine. It’s in the trust, the process, and the leader directing the simulation. What are some of your standout lessons from Cannes?👇 P.S. After covering the action all week, we’ll be taking next week off from the newsletter. Safe travels back home! ✈️ #FrontierCMO #CMOInsights #MarketingLeadership

  • View organization page for Think with Google
    Think with Google

    961,303 followers

    Step inside our exclusive and first-ever Google Creative House at Cannes 🚪✨ Ever wondered what happens when you build a dedicated sandbox house designed by creatives for creatives? Robert Wong, our VP of Google Creative Lab, is opening the doors to our collaborative space at #CannesLions2026 where the industry’s brightest minds come together to strip away the corporate boundaries and play with next-gen Google AI tools. #GoogleBeach 

  • Think with Google reposted this

    View organization page for Highdive
    Highdive

    37,669 followers

    Tomorrow, Highdive is heading to the Google Creative Lighthouse Luncheon at Cannes — and we're bringing some work worth talking about… A rogue tire. A rugged journey home. An emotional masterpiece? We’re teaming up with Jeep to unveil “Tire Story” – a fully AI-generated cinematic brand film powered by Google Veo. We are pushing past simple automation to prove that AI can drive long-form, emotional storytelling. 🏔️🚙 We also partnered with State Farm to bring "Stan the Stanchion" to life for the NBA finals. Powered by Gemini and Veo, Stan dropped real-time video reactions to big plays, MSG celeb sightings, an unfathomable comeback, and more. 🚀🏀 See the impossible come to life at the Google Beach at Cannes! #GoogleBeach #CannesLions2026

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  • View organization page for Think with Google
    Think with Google

    961,303 followers

    The only thing hotter than Cannes right now? These trends 🔥 We’re hitting the final stretch of #CannesLions2026, and Google’s VP of Global Media, Joshua Spanier, is sharing 3️⃣ CMO signals: 🎸 𝐓𝐫𝐮𝐞 𝐀𝐈 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐫𝐨𝐜𝐤 𝐬𝐭𝐚𝐫𝐬. Audiences are packing rooms to hear how AI tools are democratizing creativity. The biggest takeaway? The magic isn't in the model — it's in the person using it to do 10X more. 💼 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐠𝐨𝐨𝐝. The excess of previous festivals is down, but economic optimism is up. WPP’s midyear forecast even revised global ad revenue growth up 8.9%, backed by massive AI efficiencies and digital resilience. 🎥 𝐓𝐡𝐞 𝐮𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 "𝐫𝐚𝐰 𝐜𝐫𝐞𝐚𝐭𝐨𝐫." Messy, unscripted, and authentic content is commanding pure, undivided engagement over polished, corporate assets. Plus, don't miss a special breakdown of what's happening at the #GoogleBeach, including exclusive insights from the Frontier CMO podcast with McLaren Racing 🏎️ ↓ #FrontierCMO #CMOInsights #MarketingLeadership

  • Think with Google reposted this

    View organization page for Ad Age
    Ad Age

    1,184,662 followers

    On Tuesday, hours before Google’s Project Genie won the Digital Craft Grand Prix, the company opened the doors of Google Creative House for its first full day of programming. Google’s effort is designed to allow creatives to experiment with its fast-evolving AI technologies, offering them a richer experience than the tech giant has in the past at the Cannes Lions International Festival of Creativity. Situated in a modern villa in the hills above the Croisette, a 25-minute walk from the Palais, Google Creative House is home to three days of workshops and panels for an invite-only list of creative VIPs attending the festival. It’s the first time Google has had such a space in Cannes, after a few years of hosting creative lunches on the beach. “Four years ago we had our first creative lunch down at the beach,” said Robert Wong, VP of Google Creative Lab. “Things were moving fast. There was a lot of fear [around AI] but also a lot of excitement. We wanted to get all the greatest creative directors together and just chat. It was very therapeutic. From then on, we realized that everyone’s a beginner and we’ve got to get people playing with the tools as much as we can. You want to equip the best people on the planet to seize this moment.” 🔗 Read the full story from Tim Nudd to go inside Google's Creative House: https://lnkd.in/gp24X_Xs

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