The AI era looks different from every marketer's chair. That's why ET BrandEquity is bringing you perspectives from the people navigating it firsthand. First up: Nitin Khanna on building brands when Google Search itself is evolving.
#BrandConnectInitiative Today’s consumers aren't just searching for insurance; they're looking for reassurance. On the new series of "𝐈𝐧 𝐒𝐞𝐚𝐫𝐜𝐡 𝐎𝐟" by ET BrandEquity & Google for Business India, Acko’s Nitin Khanna and Anirban Roy Choudhury breaks down how conversational search and AI are transforming the way brands build trust. It’s no longer about keywords—it’s about answering the "why" and "how" behind every customer query. 𝐒𝐞𝐞 𝐡𝐨𝐰 𝐀𝐂𝐊𝐎 𝐢𝐬 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐅𝐒𝐈 𝐬𝐩𝐚𝐜𝐞 𝐛𝐲 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐦𝐨𝐬𝐭. #InSearchOf #BFSIMarketing #AISearch #BrandEquity #GoogleSearch #AIMax