4creative

💀🚨 NEW WORK 🚨💀 Elizabeth Hurley In a coffin. Need I say more? No, but I will… For our promo, we served gothic glamour with a side of gold-digging. High-end fashion meets low-brow behaviour, and a whiff of formaldehyde. Because when Channel 4 launches a show like The Inheritance, restraint isn’t on the guest list. Real people vying for the Deceased’s estate. Some plot. Some play with grace. But all of them learn the same thing: death can change your life. Brand: Channel 4 Chief Marketing Officer: Katie Jackson Marketing Director: Amber Kirby Head of Marketing: Iain Walters Marketing Lead: Laura Woodcock Marketing Executive: Anna Chiarelli Planner: Thomas Schofield Agency: 4creative Director of 4creative: Miketta Lane Executive Creative Director: David Wigglesworth  Deputy Executive Creative Director: Alexis Down Senior Creatives Film: Reuben Dangoor and Stuart Gittings Creatives: Chris Rice and Greg Carter  Creative placement team: Caitlin Abaka-Wood and Clara Z. Head of Production: Charlie Bettice Head of Creative Operations: John Trevor Senior Project Manager: Sophie McNeill Head of Design: Robert Boon Senior Designer: Aimi Awang   Executive Producer: Louise Oliver Senior Producer: Fiona Wright Senior Producer: Rory Maclean Producer: Hope Sutherland Production Manager: Hannah J. Production Company: Somesuch                                  Managing Director/ EP: Tash Tan                              Head Of Production: Georgina Fillmore                     Director: Alfred Marroquín                        Producer: Tom Gardner                             Production Manager: Dominika Wosik                                                  Location Manager: Jacques Groenewald            1st Assistant Director: Benji Edwards                                              Director Of Photography: Hugo Carlier                            Production Designer: Lucie Red                                   Art Director: Ashley Dando                           Make-Up Artist: Natasha Lawes                       Hair Stylist: Darren Evans                              Costume Designer: Ellie Walker Movement Director: Imogen Knight                            Unit Stills: Will Robson-Scott                                                                 Offline Edit House: Trim Editing Editor:  Laura Cairney-Keize Edit Assistant: Keira Hay Edit Producer: Polly Kemp Coffee & TV VFX Supervisor + VFX Lead: Nicholas John VFX Supervisor: Jörg Schulz-Gerchow 2D Lead: Richard Payne MD + Executive Producer: Johnny Fairburn Senior VFX Producer: Stacey Mcdonald Senior Colourist: Lewis Crossfield Colour Assistants: Lois Chapman + Liam Can Rooyen Audio Post Production: Factory Studios Ltd Creative Director (Audio): Anthony Moore Sound Design & Mix: James Utting Audio Producers: Emily Thomas & Olivia Endersby Online Post Production: Platform Post Online Creative Director: John Cryer Online Flame: Nathan Rushby-Jones Audio Mix: Alex Paul

Backing myself on speaker creds 💅

Here are just a few of the incredible 4creative team taking home a ✨GRAND PRIX ✨ at this years Cannes Lions International Festival of Creativity for the Paris Paralympics 2024: ‘Considering What?’ Campaign - along with our wonderful friends from Biscuit Filmworks , Revolver and Purple Goat Agency The work we do for the Paralympics is one of my favourite things about working at Channel 4 and this marks our FOURTH GRAND PRIX - one for every campaign we have made! What an incredible team you all are, and what a privilege it is to work alongside you all. We also came away with GOLD in Direction 🦁 GOLD in Editing 🦁 BRONZE in Original Use of Music 🦁 Alex Mahon Katie Jackson Lynsey Atkin Amber Kirby Fiona Wright Lauren Holden Michael Andy Vasey Dan Warner Anna Kerr Kate Clayton Hannah J. Tehya Connery Amelia C. John Trevor Dom Hyams Zaid Al-Qassab And thank you Rupert Reynolds-MacLean and our production partners Work Editorial Time Based Arts Factory Studios Ltd The best of the best 💚

📣This is a public broadcast apology from Channel 4.   👀Turns out being altogether different means keeping on doing what you’re doing - even when the world’s moving in a different direction. 🤷🏻♀️Sorry (not sorry).

🚨💏 NEW WORK 💑🚨 is it a dream? Is it a nightmare? Or, is it our creative team messing with Gen Ai to add a 3rd lover into a relationship? Find out for yourself by feasting your eye holes on our bonkers promo for the equally bonkers Open House: The Great Sex Experiment on Channel 4. *important note* Yes, this is our first AI-led promo - but it was not a replacement for creative thinking. Human brains did the thinking and led the creative, but we wanted to play with the tools to push our dumb idea. As a way to embrace the weird, and see what happened when we let go of complete control. It was all done using an ethical platform (Adobe Firefly), and our creative brains stayed firmly in the driver’s seat. AI’s not the point—it’s just the chaos engine. 4creative Director of 4creative - Miketta Lane ECD+Creative Partner - David Wigglesworth Deputy ECD - Alexis Down Creative Director - Will Clark Creative - Chris Rice Creative Innovtion Director - Landy Slattery Producer - Sian Dennett Producer - Faye Gillespie HOP - Charlie Bettice Head of Creative Ops - John Trevor Channel4: Chief Marketing Officer - Katie Jackson Marketing Director - Amber Kirby Marketing Lead - Anna Kerr Marketing Executive - Gabi Schuman Planner - Thomas Schofield Commissioning Editor - Tim Hancock Ai Tools: Adobe Firefly, Adobe Post: jonathan myers at Lucky Cat Productions LLC  Audio: Craig Budd at Lucky Cat Productions 

Easter’s Good, Easter’s REALLY Good! 🐰🐣 After some late night sexting with Chris Rice (purely creative), we landed on the idea of a rave inspired Easter clips promo, built around a parody of Ebeneezer Goode by The Shamen. (I see all you 90s rave p*ss rats nodding in approval). It’s chaotic. It’s dumb. It’s got laser bunnies, explosions, and clips from some of Channel 4’s wildest shows, all in the name of selling Easter telly. CD: Chris Wood & Will Clark Promo Director: Lewis Clements Creative: Chris Rice Producer: Molly Haviland Post: Lucky Cat Audio: Lewis Shacklady Marketing: Leonardo D'Apollonio Massive love to everyone else who helped bring this bizarre little beast to life 🤤

🎹⏱️🎹 LIVE 24-HR PIANOTHON 🎹⏱️🎹 Right now we’ve taken over Liverpool Street station for a major (and minor) musical event curated by The Piano.   50+ performers playing their hearts out. 24 hours. 1 piano.    Ever wondered what would happen if The GC linked up with a gospel choir? Wonder no more.    You can stream the whole thing live on Channel 4’s YouTube.  https://lnkd.in/e5QugBWC So many incredible people have been involved in making this epic undertaking a reality... Channel 4 Chief Marketing Officer: Katie Jackson Marketing Director: Amber Kirby Head of Marketing: Nic Moran Marketing Lead: Anna Kerr Marketing Executive: Gabi Schuman Planner: Thomas Schofield 4creative  Director of 4creative: Miketta Lane Executive Creative Director: David Wigglesworth  Creative Director & Head of Design: Robert Boon Creatives: Stuart Gittings & Reuben Dangoor Creative placement team: Hannah Underwood & Lucy Norie  Designer: Armelinda Beqiraj Creative Artworker: Zen St George Senior Producer: Lauren Holden Michael Producer: Laura Osborne Producer: Hope Sutherland Production Assistant: Sophie Hedgley Production Manager: Hannah Jones Production Apprentice: Bil-Marhamah Rahman Promo Director: Barry Dyer Head of Production: Charlie Bettice Head of Creative Operations: John Trevor   Media Agency: OMD Annie Jarvis (Creativity & Innovation Director), Damon Carr (Client Leadership), Freddy Crooks (AD Buying), Grant Beckley (Strategy Partner), Kaiya Johnson (Connected Performance), Leanne Young (Client Partner), Lizzie Bumford (BD), Megha Uppal (Media Planning), Osman Rafeek (AD Digital), Thanbir Rahman (Connected Performance) 4Studio: Aaron Gillies (Senior Content Strategist), Gugundeep K. (Content Strategist), Naranjanpal Hare (Social Producer Editor), Phil Charles Green (Social Media Apprentice), Becky Green (Social Media Manager) C4 Press: Rachel Gordon (Publicity Lead), Gemma Bareham (Publicity Manager) Post-house: Platform (on air) & Curious Productions (off air) PR Agency: Mischief Vishal Rana (Director), Emily Gosen (Creative Director), Gabrielle Sarll (Production Lead), Greg Collins (Associate Director), Hannah Black (Account Manager), Laila Corin (Senior Account Executive), Emma Denniss (Senior Account Executive)