How can generative AI drive tangible usefulness for publishers and advertisers? It all comes down to speed, efficacy, and connection. 🚀 At #CannesLions2026, our Google Café brought the industry together to discuss navigating a complex multi-screen world across web, apps, and CTV. As Marketecture Media’s & The Advertising Forum’s Jeremy Bloom 🌞 noted during his tour, stronger pathways between buyers and sellers are what truly drive the industry forward. Check out the video recap to hear insights from Google’s Scott Sheffer, Inderpreet Sandhu, and Darline Jean on how Gemini tools are empowering ad ops professionals to troubleshoot campaigns, optimize performance, and streamline workflows in real time 🎥 Thanks to Marketecture for stopping by & partnering with us at Cannes!
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
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https://www.google.com/ads/publisher/
External link for Google for Publishers
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- Technology, Information and Internet
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Updates
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AI shouldn't make advertising more complex, it should simplify it ✨ At #CannesLions2026, VP of sellside monetization Scott Sheffer spoke with ADWEEK on how Google is helping publishers build a new future rather than just automating old processes. The goal? Merging content and advertising to deliver unique, immersive user experiences we haven't even imagined yet. 🎤 Watch the full interview below ↓ Produced in partnership with ADWEEK.
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It’s officially peak event season 🚀 Even before Cannes kicked off, our team was already hard at work at StreamTV Show in Denver the week prior. A huge thank you to everyone who visited our booth and joined the energy at our watch party. We loved connecting with partners to dive deep into the future of streaming, personalization, AI, and more!
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What happens when you bring our new conversational AI agent to #CannesLions2026? You get real, unfiltered excitement from the publishers using it first! We caught up with partners and Googlers like Martin Clamart , Director at Délégué Digital, Lior Shenkar, Senior Product Manager, and Bethany Antuna, Google Marketing Specialist, in the Ask Ad Manager demo zone to hear how this technology will help save time and transform day-to-day operations. Check out their first impressions and see how we’re stepping into an agentic future for publishers 👇 https://goo.gle/4w3Sq9Y
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Check out our highlight of Peentoo Patel, Director of Product Management at Google, sharing our AI integrations within Google Ad Manager with partners at #CannesLions2026 🏖️ The excitement is real, and we can’t wait to keep rolling out more AI capabilities 🚀
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Hey publishers, welcome to our Cannes crib 🇫🇷 #CannesLions2026 is officially underway, and we’re thrilled to give you an exclusive first look at our home base for the week: the Google Cafe 🥐 Whether you need a quiet spot in our private meeting spaces, want to catch a live session in our presentation areas, or just looking to take a break from the heat, this space was built to inspire collaboration. Take a virtual walk-through with Inderpreet Sandhu, Global Head of CTV Partner Development for #GoogleAdManager, to see where the magic is happening! 👇
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Meet Ask Ad Manager → https://goo.gle/4evJGlM 🤝 We’re excited to announce this conversational AI agent, built with Gemini, to help publishers: ⚙️ Troubleshoot in real-time to quickly resolve line-item issues 📊 Monitor performance and generate complex reports with a single prompt 🗺️ Navigate with ease via personalized guidance and direct links Agentic AI is transforming ad tech, and we’re partnering with leading publishers and agencies to streamline the entire campaign lifecycle — from inventory discovery to execution. 🎥 Watch Peentoo Patel, Senior Product Management Director at Google, demonstrate how it transforms daily workflows ↓ Heading to #CannesLions2026? So are we! Catch the live demo at our Google Cafe.
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Already using #GoogleAdSense but not sure if you’re getting the most out of it? ✅ The biggest gains often come from small, intentional optimizations, not major overhauls. From performance checks to monetization controls, a few smart adjustments can help improve revenue, user experience, and long-term site health. Get started with these quick checks ↓ https://goo.gle/4uB1AcZ
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At the #GoogleAdManager Video Advisory Group in NYC, publishers shared open feedback, future-focused ideas, and perspectives that will help inform what comes next for video and CTV. 🎥 Thanks to our partners Dylan Moorhead, Katya Shkolnik, Bill Murray, and of course our very own Lisa Sapozhnikov and Inderpreet Sandhu for the candor, collaboration, and thoughtful discussion.
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How do app publishers maintain long-term profitability in a market saturated with over 4 million apps? At #MAU2026, Scott Sheffer, Google’s VP of Sellside Monetization, took the stage to share exactly how we are answering that question. By listening directly to publisher feedback regarding transparency and speed, we are actively refining our tech stack to prioritize a crucial equilibrium: maximizing revenue while sustainably maintaining user trust. His keynote highlights 👇 ✔️ Shift in market philosophy: Pursuing "growth at all costs" by chasing clicks and volume has ended, replaced by the era of sustainable performance. ✔️ Saturated market challenges: There are currently over 4 million apps competing for a finite amount of user attention and time. It’s time to supercharge your tech stack to prevent app lagging. ✔️ Algorithmic improvements: We’ve supercharged our algorithms to find the perfect balance between generating revenue and maintaining long-term user retention. Partners using this updated "outcome driven stack" are reporting improved business profitability and better overall numbers.
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